| Courtesy of Fran Minnaert |
 |
Midwest Edition Electronic Newsletter |
| Calendar | Useful Web Sites | Questions & Comments | Contact Information | |
| Merchandising/Business Operations | Cattle | Show Chow | Companion Animal | Horse |
June 18, 2007
Volume 2, Number 6
It seems as though every time I sit down to write this introductory article,
I am either telling you about a new product or a new promotion that we are
launching. Having new products and programs to introduce is a retailer’s dream.
If we didn’t have anything new, our customers would eventually stop coming to
our stores. Ultimately, by introducing new products, promotions and programs to
our customers, we keep their interest and more importantly, their business.
Therefore, it follows that we have some new items to introduce to horse owners
this month. Make sure you check out the horse section for more information.
The stocking promotion for RED FLANNEL™ ends on
June 30th. Make sure you take advantage of the 7 – 10% initial stocking
incentive along with the free merchandising kits. The “Participation Order
Forms” can be found in the Red Flannel™ pet food section of this newsletter.
With county fairs just around the corner, make sure you have sufficient information about the “Awards” program for your winners. With a qualifying purchase, all Grand Champion and Reserve Champions are eligible to receive an award. Check out our web-site for more detailed information.
LIFESTYLE FEED BUSINESS IS GREAT!!!!!! I couldn’t end my article without thanking you for your feed business. Even in the midst of high feed prices and a challenging horse market, our LOLPF Lifestyle Feed business is up substantially over the same period in 2006. Horse Feed sales are leading the way this year. All of the stable sales calls, events, HOW Meetings, horse fairs and yes, even all the new products and promotions that have been introduced have helped pave the way.
THANK YOU for all you do.
Fran
Fran Minnaert
Lifestyle Consultant
16405 "W" Street
Omaha, NE 68135
(402) 650-6150
E-Mail: fminnaert@landolakes.com
Calendar
July 14 THE NEVER BOERING SHOW; 9:00 am,
Sioux County Fair Grounds, Sioux Center, IA. (1 mi. east of
Hwy. 75 and
7th Street NE intersection) Come and meet new Boer Goat Breeders and show
off your best stock.
Call for entry form or visit
www.justkiddinboergoats.com.
Click Here to view detailed flyer.
July 18 ADVANCED EQUINE TRAINING WORKSHOP,
St. Joseph, MO. (See details on Horse section below)
July 23 RFD-TV MONDAY NIGHT LIVE SHOW. 7:00 pm Central
Time. The next installment of Monday Night Live
on RFD TV will be on Monday, July 23, and will feature Weaning &
Starting Cattle. Mark your calendar and tune
in to learn more from the experts. More details later!
August 21-23 RETAIL SOLUTIONS EXPO, Nashville Convention
Center, Nashville, TN. Registration Deadline:
August 3, 2007. Expo & Conference, $75; Expo Only, $25. Reserve your
room early!
Click Here for details!
September 10-12 RETAIL SOLUTIONS EXPO, San
Antonio Convention Center, San Antonio, TX. Registration Deadline:
August 27, 2007.
Expo & Conference, $75; Expo Only, $25. Reserve your room early!
Click Here for details!
Red Flannel™ Stocking Promotion Runs Thru June 30th!
Remember, our introductory stocking promotion runs thru June 30th!
Take advantage of the June pricing! FREE promotional materials . . .
Click Here to view details on promotion.
Click Here to view/print Red Flannel™ Order Form.
Click Here to view/print Red Flannel™ SP Numbers.
H & S Feed & Country Store Features Red Flannel™
Here are some recent pictures taken at H & S Feed & Country Store in Oskaloosa,
IA as they showcased the introduction of Red Flannel™ in their store utilizing
end caps and feed on the floor . . . an excellent example of a Master Level
display. _
Click Here to view pictures.
Revision in
Red Flannel™
Laminated Shelf Talker (SP 5426)
Please note that the Laminated Shelf Talker (SP 5426) in the Red Flannel™ POS Kit has an error. The name for the old PMI Nutrition was incorrect on the High Protein and Premium Formulas. The "bag images are correct" but the Hi-Protein was labeled Premium and the Premium was labeled Adult. The Red Flannel™ Laminated Shelf Talker will be taken out of future POS Kits and FRI/Ag2Ag. (The good news is that the old PMI Nutrition products are almost depleted.)
Please Click Here for the corrected copy.
And . . . check out Red Flannel™ which is now on the www.pminutrition.com website.
Nature's Essentials Free Balance 12:12 Mineral Block
This summer, we will be introducing the new Free Balance 12:12
Mineral block nationwide. (This will be replacing the current Horse Mineral
12:12 Block, E1 number 0001210. The new Free Balance 12:12 Mineral block
will be available in a 40 pound pressed block, which will be shrink-wrapped with
a Nature’s Essentials label on the front and an easy-to-carry handle for your
customers.
Click Here to view picture of our new block.
Like the old mineral block, this product will be manufactured by the Fort
Worth plant and distributed around the country. You should be able to have this
product in your store around the end of June or July depending on the current
inventory of the old the old block at your area plant.
Click Here for more
detailed product information.
Remember to manage your local inventory so that you sell all old blocks out of
inventory before selling the new. For more information regarding inventory
at plants and moving out the old Mineral Blocks and bringing in the NEW FREE
BALANCE 12:12 MINERAL BLOCKS,
Click Here.
July Advanced Equine Training Workshop
Mark your calendars now for Wednesday, July 18th! Don't miss out on the opportunity to attend our Advanced Equine
Training Workshop to be held in St. Joseph, MO.
Dr. Katie Young, Technical Equine Nutritionist, and Chris Goodwin, Horse
Marketing Manager, will be covering some excellent topics . . . Purina
Lifestyle Feeds--What They Are and What They Do; Who Is Your Customer? . .
. and much more! Contact your local Lifestyle Specialist for more
information on this workshop. (More details later as specifics are
finalized.)
Ten Summer Marketing Ideas
By implementing some simple, effective marketing tactics, pet
retailers can attract summer crowds.
Click Here to view interesting article which was published in last month's
Pet Business magazine.
Coupon Redemption Facts/Forms
Have questions on how to redeem Land O'Lakes Purina Feed coupons,
need clarification on coupon rejections or simply need to secure a coupon
redemption form? Click on any of the links below to view/print the
item:
Coupon Handling-FAQ's
Redemption Form
Coupon Dispute Form
Coupon Rejection Letter Explanations
Better Animals™ Activities
Broadcast
Information: For Dealers who have signed up for our Better
Animals™ program, please take note of our CCTV (Closed Circuit TV) broadcasts
which are now airing. (Dates are subject to change, and there will be
additional broadcasts not currently listed.)
Click Here for broadcast information for CCTV.
Prospector Direct Mail Program:
For Dealers who have signed up for our Better animals™ program, prospector
direct mail pieces are in the process of being mailed out by specie.
Click Here for schedule on these mailings.
Animal Makeover™ TV
If you haven't had a chance to catch any of the episodes of Animal Makeover™ TV that air on RFD-TV on Tuesdays at 7:00 pm
CST -- remember that you can view clips from the show and find
additional resources at our website,
www.BetterAnimals.com.
Click
Here for more details on this program.
Click Here for latest broadcast schedule for Animal Makeover™ TV (segments
subject to change).
Monday Night Live - RFD-TV
Our Monday Night Live programming continues with some excellent
topics coming up in the near future. Airing July 23rd will be our program
on "Weaning & Starting Cattle."
Click Here for latest broadcast schedule for our Monday Night Live programs
(segments subject to change).
DISH Network Store Support
If you are a Dealer participating in our DISH Network program,
you will want to keep the following information handy. This will give you
contacts and support information for activation, reaching sales and customer
support, and issues related to broadcasting, etc.
_
Click Here to view/print store support information.
Creep Feeding Programs
Even though we have decent rains in most of our areas this past month and grass looks great, don’t let producers put off getting started on creep feeding programs. The grass will dry up soon enough with the windy days we’ve had, and the calves won’t eat much at this time. You have the best programs in the feed industry with the two stages of Calf Max 13 and Accu-Creep (Accuration and corn) after feed intakes are established. Do yourself, and your producers, a favor and have them figure the total dollars spent on creep feeding the past few years, and no one will compete with you on dollars per head spent on creep feeding program. For more information on our website, Click Here _ http://cattle.purinamills.com/LifeStageFeeding/Calves/default.aspx
Treating Anaplasmosis with Aureomycin
At a recent cattle meeting, attention was brought to an issue that has plagued other states for years, and it now has reached our area. That disease is Anaplasmosis, and it can be treated by Aureomycin. Another reason for our cattle producers to add this to their feeding program, it is often included with Altosid for fly control. The option of Aureo+Bovatec for calves on creep feed is another interesting option as well. See the attached article by Alpharma Animal Health Division for more information on Anaplasmosis _ Click Here.
The Never Boering Show
This show will be held at the Sioux County Fair Grounds, Sioux Center, IA.
(1 mi. east of Hwy. 75 and 7th Street NE intersection) on July 14th at 9:00 am.
Come and meet new Boer Goat Breeders and show off your best stock. Call
for entry form or visit
www.justkiddinboergoats.com.
Click Here to view detailed flyer. Highlights: Percentage Doe
Show, Fullblood Doe Show, Fullblood Buck Show, Market Wether Show and Commercial
Doe Show.
Heritage Trading Specials
Click Here to view/print Heritage Trading Animal Care specials running until
June 30, 2007. To place an order, call Heritage Trading Company at (888)
669-6050 Opt. 3 or fax to (800) 435-2070.
Keeping Pot-Bellied Pigs Healthy
Many of your customers are raising pot-bellied pigs -- but these
little creatures seem to have an ongoing struggle with weight control. One
of our experts, Dr. Dorrance Haught, has put together some good information in
an article that tell you how to keep your pot-belly pig from tipping the scales.
If you have customers with pot-belly pigs, this will be of great help in showing
them how Mazuri Diets can fill their need.
Click Here to view/print article.
For more
information on exotic animals or on any of our Mazuri® diets, go to
www.mazuri.com.
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