| Courtesy of Fran Minnaert |
 |
Midwest Edition Electronic Newsletter |
| Calendar | Useful Web Sites | Questions & Comments | Contact Information | |
| Merchandising/Business Operations | Cattle | Show Chow | Red Flannel | Horse |
August 16, 2007
Volume 2, Number 8
Where has the summer gone? It is hard to believe that we are in the dog days of summer already and the start of school is just around the corner. It doesn’t seem that long ago we celebrated Memorial Day and now we have Labor Day creeping up on us in a couple of weeks. However, the hot weather combined with high humidity reminds us that summer is not quite over. It also signals that the hectic annual county and state fair season is upon us.
REMINDER - Submit your 4-H & FFA show feed winners as soon as possible after
your local fairs. If one of your customers fed a qualifying amount (see
requirements) of either Honor or Show Chow and won Grand or Reserve Champion at
the county or state fair (no jackpot shows), he/she may be eligible for an
award. In the Show Feed section of this newsletter, you will find all the
information you need including the requirements and entry forms. Don’t forget to
include pictures of the individuals and their animals when submitting your
winners.
Congratulations on your impressive horse feed sales in 2007. Sales are up
significantly over the same time period last year. The Purina Horse Feed growth
you are experiencing is increasing despite higher grain/feed prices and a very
tough horse market. Your efforts have resulted in an increase in sales of our
value-added products (Equine Senior, Ultium, Strategy, Omolene, Horseman’s Edge)
while our economy product (Country Acres) has held steady. So what do we do for
an encore? Check out the Horse Section of this newsletter for upcoming events
and specials that will be taking place in the fall.
Fran
Fran Minnaert
Lifestyle Consultant
16405 "W" Street
Omaha, NE 68135
(402) 650-6150
E-Mail: fminnaert@landolakes.com
Calendar
August 21-23 RETAIL SOLUTIONS EXPO, Nashville Convention
Center, Nashville, TN. Registration Deadline:
August 3, 2007. Expo & Conference, $75; Expo Only, $25. Reserve your
room early!
Click Here for details!
September 10-12 RETAIL SOLUTIONS EXPO, San
Antonio Convention Center, San Antonio, TX. Registration Deadline:
August 27, 2007.
Expo & Conference, $75; Expo Only, $25. Reserve your room early!
Click Here for details!
September 27-30 2007 SHOW CHOW FITTING CHALLENGE, Qwest
Center, Omaha, NE. If you are interested in
joining us to partner on this event, please contact Fran Minnaert at (402)
650-6150. Entry deadline is August 17th.
See Show Chow section below
for more details on this event.
Red Flannel™ - Cost to Feed
To assist in figuring the cost to feed our Red Flannel™ brand pet food, please
see the chart provided by Dedham Co-Op which gives you cost/pound and cost/day
for feeding Red flannel Prime, Active or Hi-Pro.
Click Here to view/print this informative chart.
And . . .
for additional information on the Red Flannel™ line, check our website at
www.pminutrition.com.
Promote Red Flannel™ In Your Store
• Train your store employees.
• Build displays in high traffic areas and on end caps -- don’t
forget signage.
• Detail shelves.
• Advertise.
• Put up the POS including the Frequent Purchase Shelf Talker. Fill
in the net price by taking advantage of the 7th FREE bag.
• Make sure you remind your customers to transition over “slowly”
from old PMI and/or other competitive pet foods.
Pet Food Price Increase
Unfortunately, the higher quality ingredients in pet foods have
increased in price over the past year. You will note that there will be
modest price increases on our pet foods, although we will not be increasing
prices on our Exclusives® at this time. For more details,
Click Here.
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Strategy® Fall Blitz Promotion This is a fantastic deal that is available to Better Animals® dealers ONLY . . . 4National print ad campaigns 4P-O-S kit 4Print media reimbursement 4Feeding Trial 4Strategy credit on new prospects 4Prospecting kit Click Here for details. |
Purina Horse Website Updated
4 Star
Performers added in tool bar - This is a complete list of all of our National
Ambassadors with photos and bios included.
Click Here
4
Senior Horse Tales - This is a list of winners and their stories. Great
testimonials plus you can link to the gallery where there
are over 600 stories from last Horse Health
Fairs.
Click Here To go to gallery,
Click Here.
4
New Free Balance Block added to products - The new
product sheet features our new Block.
Click Here
Horse Health Fairs
Don't miss the opportunity to hold a Horse Health Fair!
Click Here for more details on how to participate.
Click Here to view/print sign-up form, then fill in all required information and
fax to the attention of Cindy Hoelzer at (314) 317-5276.
Retail Is Detail!
77% of consumers say they would spend an average of 21% more $'s
if a store was remodeled or renewed in line with the features they want and
value. A recent consumer study indicated the following features were
important:
#1 - Store staff have the most influence in how consumers perceive a store.
#2 -
Restrooms -- it is true that customers judge you about how well your
restrooms are constructed and maintained.
Other items of high importance to the customer are:
Store Layout
Noise Level
Temperature
Parking Lot
Lighting
Flooring
Even if a new store remodel or construction is not in your immediate plans, be
sure to cover the basics . . .
ê Staff training and morale are still #1 to the
customer.
ê Provide good lighting in a comfortable
shopping environment
and clean restrooms.
If you would like help evaluating your current store or are interested in
enhancing your retail presence, give us a call!
Paul Homb
Retail Development, Land O'Lakes Purina Feed
(815) 541-3406
E-Mail: phomb@landolakes.com
Animal Makeover™ TV
Feedback and initial results of our Animal Makeover™ TV series on
RFD-TV are impressive. Feedback from consumer response to RFD is
overwhelmingly positive, and we have had over 600,000 hits to our website!
We continue to add over 600 new names each week to our list of prospects.
Our Better Animals Program dealers are also realizing a positive effect -- they
are up over 11,000 tons through June.
We are working right now on the story lines and format for the next new season
of shows for 2008. In the meantime, the attached show synopsis describes
the next set of thirteen episodes in our initial series.
Click Here for descriptions of these shows.
Remember, programs air on RFD-TV on Tuesdays at 7:00 pm
CST -- plus you can view clips from the shows and find
additional resources at our website,
www.BetterAnimals.com.
Show Chow Winners!
It is State Fair time for many of you...and we'd love to know if
you have winners from your state.
Click Here to view our August issue of the Better Animals® Show
Series Spotlight Newsletter.
A recent Grand 4T Fyer Show Chow winner is Lauren Lange, age 11, now a two-time
Grand Champion winner!
Click Here for some great pictures of Lauren and Little Gray and Carman,
Grand Champion Chianina Breeding Heifer.
Show Chow Awards Program
For pictures and stories on more Show Chow winners and awards program details,
visit
www.betteranimalsshowseries.com. If you have a Grand Champion or
Reserved Grand Champion at your County Fair,
Click Here to
redeem your prizes on line.
New Commercial Goat Products
Check out our new Commercial Goat Products . . . all products are
not yet inventoried everywhere, so be sure to check availability at your plant
first.
Click on name
to view product information . . .
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T-CM Dairy Goat Conc. |
T-Kid Goat Str-Gwr 18
|
2007 Show Chow Fitting Challenge
Ak-Sar-Ben 4-H Livestock Exposition will be presenting the 2007
Show Chow Fitting Challenge at the Qwest Center in Omaha, NE September 27-30.
Teams are comprised of three 4-H exhibitors from the same county. To
enter, you can visit their website at
www.aksarben.org.
Click Here
to view detailed flyer.
Entry deadline is August 17th
($30 entry fee per team). To view/print details on contest and Show Chow
Fitting Challenge rules,
Click Here.
Cattle Feeding - Producer Proofs
Remember to think about collecting proofs as your producers wean
and creep feed calves -- or as they use our cattle starting products.
Stack 'Em High, Watch 'Em Fly!
Order Early! Be sure you don't miss this Wildlife Block &
Mineral Promotion, $1.00 OFF! First Order Date: August 1, 2007, Last
Shipment Date: September 28, 2007. PE # 0416. (PE is not
automated, so please advise your customer service department when you wish to
use this promotion.) A recent market study showed that 22% of hunters
use wildlife blocks and minerals and nature lovers like them, too. Build a
display in a high traffic area, end cap or front of store, then add
brochures/signage. This will get customers thinking about purchasing in
the fall (pre-sell) -- and you can cross-sell with other wildlife items.
Click Here for details/promotional voucher.
Click Here for product pictures/descriptions.
Have A Block Party, Outdoor Style!
Many clubs have made good money by selling our Wildlife blocks.
The Wildlife blocks can be great fund-raisers.
Click Here for details and suggestions on this great concept.
Click Here to view/print Wild Block Fund-Raiser Order Sheet.
Heritage Trading August Specials
Take advantage of the August sale on Heritage Trading's Animal Care products.
Click Here
to view/print August sale flyer.
To place an order, call Heritage Trading Company at (888)
669-6050 Opt. 3 or fax to (800) 435-2070.
Spread The Word . . . mmmmmmmMazuri®!
There are many local clubs interested in Mazuri® and need
a place to purchase product. Consider attending or hosting club meetings and
shows for a variety of species. Check with your local water gardening clubs for
koi diet business, 4-H clubs for small animal business, bird clubs for small
bird, parrot, and even softbill business, reptile and amphibian clubs, alpaca
clubs, etc.
Many cities have garden pond tours, bird shows, guinea pig (Cavy) shows,
alpaca shows, llama shows, and reptile shows. These are typically great
locations to setup a booth, sell Mazuri® products, and hand out
business cards with your store information. Many people do not know where Mazuri®
products can be purchased. Hanging a Mazuri® banner
outside and advertising Mazuri® in your community papers will
also guide customers in the right direction!
Mazuri® Alpaca
Growth and Repro Diet 56CD Product Update
Growth and Repro product manufactured after September 1st, 2007
will contain loose shredded beet pulp. Dr. Norm Evans, leading alpaca
veterinarian, has suggested the addition of loose shredded beet pulp as a high
quality fiber source. Watch the Mazuri® website "What's
New" section for the latest updates.
Mazuri®
New Baby Bird Handfeeding Product
Perfect for most bird breeders, the Hand Feeding Formula is a
complete diet designed to promote optimal growth and development for most
frugivorous and granivorous birds from the day of hatch through weaning.
The product is packaged in resealable pails (see photos attached) and will be
displayed at the Nashville and San Antonio Feed Expos. A complete spec
sheet can be found under the "What's New" section on the Mazuri®
website.
Click Here for bucket photos.
Visit our Mazuri® website at
www.mazuri.com.
Don't miss a single issue of our
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Feed Dealer Electronic
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