| Courtesy of Lee Healy |
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Midwest Edition Electronic Newsletter |
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| Merchandising/Business Operations | Cattle | Companion Animal | Horse |
September 18, 2006
Volume 1, Number 5
You may have plenty of foot traffic this month with harvest beginning on row crops yet this month. Get those displays built on items you may want to feature! Horse, pets (hunting season anyone?), wild bird blocks for pheasant flight pens, and cattle minerals would be suggestions to name a few.
Speaking of cattle minerals, don’t let up on the fly control just yet as those nasty little pests make a final push before the snow flies. Keeping the Altosid IGR out is a great way to get ahead of next years population by reducing the adults yet this fall.
As cattle producers come to your business, or you see them, a new drug clearance in Aureo + Bov was approved this summer. What a combination for creep feeding and into the growing phase. Make your producers aware of this will help in your fall cattle opportunities.
Check our your Show Chow feed winners, and get any info from them if they’ve won a big event, we’d love to hear it.
Good selling!
Lee
Lee Healy
Land O'Lakes Purina Feed
E-Mail: lhealy@landolakes.com
Calendar
Sept. 26-28 RETAIL SOLUTIONS EXPO - Savannah, GA
(Click here to view Savannah Expo flyer)
(Click here for Expo Sign-Up Form)
Sept. 29-30 SHOW CHOW FITTING CHALLENGE; Cattle Fitting & Showmanship Demo & Lamb Demo (See details in Show Chow section)
Oct. 2
RFD-TV MONDAY NIGHT
LIVE - Land O'Lakes Feed Cattle PhD's will discuss feeding innovations
from the Longview Animal
Nutrition
Center beef facilities. Be sure to
tune in! Starting at 8:00 pm (Eastern time).
(Click Here to view stations airing and future planned shows)
Oct. 21-22 SAM POWELL 2-DAY RIDING CLINIC,
"TEACHING BY ASKING" - American Legacy Stables, Omaha, NE
(See details in Horse section below)
Order Your 2007 Calendars Early!
We have several different specie calendars available for 2007 as well as a multi-functional Farm pocket calendar -- or choose from Special Companions, Just Horses and Farm Animals. Click here for calendar flyer and details!
Getting The Most From Your End Caps
Studies have shown that if every gondola has an end cap, you are increasing exposure to products by 400%. Using end caps and manufacturer-provided displays is an effective way to have a silent salesperson in your store. It’s a great way to introduce new products, reintroduce old products, showcase a “Hot Buy” or simply create an impulse buy. Here are some tips for effective use and management your end caps!
(Click Here for End Cap Tips!)
Proven Winner! - Suggested End cap! Happy Hound Biscuits have been a tried and true hit. They offer great packaging in the clear plastic bags or bulk display boxes. A store manager that I work with recently commented on how the “Happy Hound Biscuits” had really taken off with his end cap display. He also liked the fact that compared to the other brand of biscuits that he was selling, Happy Hound Biscuits have better packaging and the price is right!
Remember! Consumers like to shop in a fun and friendly environment!
We appreciate your animal feed business!
Paul Homb
Retail Development, Land O'Lakes Purina Feed
(815) 541-3406
E-Mail: phomb@landolakes.com
Bovatec and Aureomycin Feed Additives
Recently, the Food and Drug Administration granted approval for the combination of two feed additives, Bovatec and Aureomycin to be fed simultaneously.
(Click Here to for more details on these Feed Additives)
Finish Strong!
Make sure you feed IGR mineral through the season. The success of your fly control program next year depends on finishing completely through the season this fall. Wind & Rain minerals containing Altosid (IGR) should be fed for thirty days AFTER a killing frost. This will ensure that the adult population is minimized and egg populations are as low as possible. If we stop feeding IGR too early in the season, there is a late season increase in the adult population that quickly laid eggs. Their eggs over winter and are ready to establish fly populations next spring. All that can be avoided by extending the Altosid feeding period just thirty more days this fall. Net result: Better fly control early next season.
Fly control through Altosid is available in several Wind&Rain Mineral products and has become the easiest, most effective and economical war of controlling flies for cattle producers.
Purina Mills Cattle VIP Meeting and Educational Forum
A spring Cattle VIP Meeting at Longview Research Center proved a valuable trip for a cattle customer. Read this interesting article by Evan Rayl that was published in a recent issue of Livestock Plus Inc. magazine. (Click Here to view article)
Heritage Trading Company - Cattle Products
Click Here to view promotional features on Cattle Products featured by
Heritage Trading Company. Orders can be placed by calling 888-669-6050
(opt. 3) or visit their website at www.heritage-trading.com.
Show Chow Fitting Challenge
September 29th & September 30th - Cattle Fitting & Showmanship Demo by Kirk
Stierwalt; September 29th - Lamb Demo by Rand Whitney.
(Click
Here to view detailed flyer)
2006 Show Chow Winners!
Our list of Show Chow State Fair winners continues to grow! (Click Here to view a listing of our winners)
A Summer of Success for Show Chow Beef Cattle Products
It started with several big wins at the National Western Stock show in Denver and continued from there! (Click Here to view Show Chow Beef Highlights)
Show Chow Beef Cattle Winners
Land O'Lakes Purina Feed was the sponsor and was awarded Judges Choice, Grand
Champion at the 2006 Iowa State Fair Governor's Charity Steer Show. The
steer was purchased from Colton Paul of Laurel, IA. (Click
Here to view picture)
(Click
Here for American Internat'l Charolais Pic) (Click
Here for Grand Champion Steer Pic) (Click
Here for Joseph O'Sullivan Grand Champion Pic)
Want To Register A Show Chow Winner?
If one of your customers had a Grand or Reserve Champion that
was fed one of the qualifying Show Chows, they are eligible for the Show Chow
Winners Circle Award. For more information and to access the on-line
registration: Go to
www.showchowrewards.com -- to register, click on
"Click Here To Register." All entries are due no later
than 60 days after the qualifying show.
Purina Mills® Goat Charge 5511
Purina Mills® Goat Charge concentrate is a 28% protein pelleted supplement that can be mixed with oats, barley, corn, molasses and other ingredients to create a protein and energy mix for both dairy and meat-type goats. (Click Here for more detailed product information)
RFD-TV To Host Purina Nutritionists and Vets
Purina Mills offers free advice on feeding your horse for longevity on September 18th! Be sure to turn in to this program! Three members of the Purina Mills horse technical team will provide information on how to provide optimal nutrition to your horse at every life stage. There will also be a call-in question and answer session. (Click here for September 18th show details) (Click here to view stations airing and future planned shows)
Horseman's Edge® Testimonial
The following testimonial on Horseman's Edge® came from Ty Springer, Equine Specialist for Land O Lakes Purina Feed in Ocala, FL:
(Click Here for Horseman's Edge® Testimonial)
(Click Here for promotional flyer information on the Horseman's Edge® product)
Sam Powell Horsemanship Clinic
Influential Sam Powell will be conducting a horsemanship clinic in the Omaha area on October 21st & 22nd -- "Teaching By Asking." This is a 2-Day Riding Clinic conducted at American Legacy Stables in Omaha, NE. For reservations, contact Chris Ludlow (816) 918-8945.
(Click Here to view detailed flyer)
Mazuri Small Pack Redesigned!
If you attended the Arlington, TX or St. Paul, MN Expo, you have probably seen the new small packs. The packs are very colorful and are square cut to standup easily. They make a great display on shelves or end caps. (Click Here to view new packs and more information)
Mazuri Waterfowl
Mazuri Waterfowl diet makes a great retail display. So many people love to
feed the ducks at their local parks and ponds . . . PLUS this product contains
cereal grain to ensure that birds receive the necessary energy requirement to
withstand winter weather and long migrations.
(Click
Here to view more information on our Mazuri Waterfowl product)
Pet Food Price Increase
Due to the continued rise in energy, transportation and other related costs
-- there will be a price increase on PMI Nutrition, Achieve, Crossroads,
Exclusive and Country Acres pet foods effective October 2, 2006.
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