
| Courtesy of Lee Healy |
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Midwest Edition Electronic Newsletter |
| Calendar | Useful Web Sites | Questions & Comments | Contact Information | |
| Merchandising/Business Operations | Cattle | Show Chow | Red Flannel | Horse |
November 28, 2007
Volume 2, Number 11
Hello everyone!
Hope you all had a wonderful Thanksgiving Holiday. As we celebrated Thanksgiving, I realized that we have many things to be thankful for in this country -- so many that we often overlook them. Thank your employees and your customers . . . they are the reason you are in business. Most of all, thank your family!
We have new opportunities for training at the Retail Expos in 2008. February
5 – 7 in Palm Springs, CA will have training on Inventory Management, Point of
Sale systems for your business, trends in technology, and more. Get registered
now, hotels are filling fast! Registrations are due January 3, 2008.
August 19 – 21, 2008 will be in Nashville, TN and will be “Marketing Your Store”
driven! (See details in Calendar section below).
Lee
Lee Healy
Land O'Lakes Purina Feed
E-Mail: lhealy@landolakes.com
Calendar
Dec. 5
LAND O'LAKES PURINA NUTRITIONAL
MEETING,
10:00 am - 2:00 pm, Bandana's Bar-B-Q,
4225 Frederick Avenue, St. Joseph, MO. Ultium Training Certification 10:00
am - 12:00 pm (Ernie Rodina);
Exclusive & Red Flannel Presentation 12:30 pm - 2:00 pm (Larry Miller).
RSVP Amy Butler (816) 383-3508.
Click Here to view/print detailed flyer!
Jan. 29-Feb. 19
2008 EQUESTRIAN ACADEMY,
EQUINE 105.
Presented by Purina Mills and
University of Nebraska.
Held every Tuesday night Jan. 22nd thru Feb. 26th. Chase Hall, UNL East
Campus. For more information,
call Dr. Kathy Anderson (402) 472-6411 or Fran Minnaert (402) 650-6150.
Please print the information and
post it so all your horse owners can view.
Click Here to view details and registration form.
Feb. 5-7
PALM SPRINGS RETAIL
SOLUTIONS EXPO, Wyndham Palm Springs Resort and Convention Center,
Palm Springs, CA. Registration Deadline: January 3, 2008. Register
early! You can't afford to miss out!
Please call and make your room reservations as soon as possible as rooms are
going fast. (Click
Here for details!)
Aug. 19-21
NASHVILLE RETAIL SOLUTIONS EXPO, Renaissance Hotel, Nashville, TN
Registration Deadline:
July 31, 2008. Register early! You can't afford to miss out!
(Click
Here for details!)
Red Flannel® Holiday Promotion Begins December 1st!
Order at least four Red Flannel® formulas and receive a $2.00 discount per bag
on Prime Formula 50 lb. bag (PE1103). For more details on order
requirements and Dealer requirements and to view/print Promotional Order Form,
Click Here.
First Order Date: 12/1/07 Last Ship
Date: 1/11/08

Purina Mills/University of Nebraska Equestrian Academy
This academy is an adult education program designed to help horse
owners to become more knowledgeable. Held every Tuesday night January 22nd thru
February 26th,
7:00 pm - 9:00 pm at Chase Hall, UNL East Campus. The Equestrian Academy
is a joint partnership with Purina Mills and the University of Nebraska
Extension Service. DVD's also available for
purchase or you can contact your local Extension office for satellite viewing.
For details and registration form,
Click Here.
Using Horse Chow 100 to Deal With High Cost or Shortage of
Hay
Horse owners have some good options to the high cost of hay or
dealing with unavailability of decent hay. In many areas, this will be a
problem all winter and into the spring. For some good information on using
Horse Chow 100 and planning ahead for this problem,
Click Here.
Omolene Challenge Promotion Expires 12/31/07!
Omolene Challenge Kits were mailed to any Dealer who
ordered Omolene at an Expo this year (PE0922). If you have any questions
about taking advantage of this Omolene Challenge promotion, check with your
sales rep as soon as possible.
Horse Website Grows!
We have a new Home Page look for the season! Check us out
at www.horse.purinamills.com.
We have more new testimonials posted under Star Performers and Horsin' Around.
Create Store Traffic -- Plan A Christmas Event!
Looking for a great Holiday event to attract customers in your
store? "Pet Portrait Pictures With Santa" is an excellent attraction to
get current and new customers in your store for the holidays. Customers
love buying gifts for their family pets and getting pictures taken -- Holly
Rosner sent in a photo from a recent event from one of her dealers.
Click Here to view photo. This type of event has proven to be very
successful for our Dealers; one Dealer explained that he gets customers in the
store for the photo shoot and then gets them back a second time to pick
up their pictures. Store traffic is what it is all about!
What's New at Retail Solutions Expos in 2008?
More new features and product training are coming in 2008!
Plan to attend: Palm Springs, CA Feb. 5-7 --- Nashville, TN Aug.
19-21.
Click Here to see what's new!
Ordering Checkerboard
Items/Brochures/Etc.
Remember that you can order your marketing materials supplies as
you have in the past via the link on Ag2Ag.com. Thank you for your
patience during the time of our inventory transition to the new facility.
2007 Better Animals® "Double-Up" Bonus Growth Rebate!
For all Dealers participating in our 2007 Better Animals®
program, we have a DOUBLE GROWTH REBATE incentive for the
remainder of the year.
For details on earning this additional bonus,
Click Here.
2008 Better Animals® Program
This program continues to grow! If you are not currently
participating in it, be sure to find out how you, too can get in and start
growing your business and market share -- contact your sales representative if
you have any questions. This program is
a multi-media promotional marketing program that speaks directly to animal
owners--educating and informing them and entertaining them with interesting and
heart-warming stories of people and their animals.
Get enrolled in the 2008 Better Animals® Program!

Show Chow Awards Program
For more pictures and stories on Show Chow winners and our awards program details,
be sure to visit our website at
www.betteranimalsshowseries.com. If you have a Grand Champion or
Reserved Grand Champion at your County Fair,
Click Here to
redeem your prizes on line.

C.O.W. Series Continues Thru December 14
If you are a Better Animals® Dealer, be sure to check with your sales rep and get your C.O.W. meeting registered.
Don't forget to get producers signed up for the sweepstakes. (See sign-up
sheet for you to keep track of your call record as you get producers signed up.)
Click Here for C.O.W. Sign-Up Sheet
Survey on Needs/Wants of Cattlemen
To be truly profitable, cattle producers need to be able to raise
calves or feeder cattle that meet the buyer's expectations.
Click Here to view/print interesting article laying out the top eight
factors for stockers buying calves and feeder finishing cattle. This
information was rewritten from an article that appeared in Successful
Farming, May, 1989.

Heritage Trading November Specials
Check out Heritage Trading's November Specials (these offers end
November 30th).
Click Here for details.
To place an order, call Heritage Trading Company at (888)
669-6050 Opt. 3 or fax to (800) 435-2070.

Mazuri® Small Pet Diet Helps Ferrets Flourish
People have been keeping ferrets for pets for at least 2,000
years and, many times, for rodent control. Dietary imbalance can lead to
illness or a shortened life for ferrets, and our Mazuri® Ferret Diet can assure
that they get proper nutrition. To learn more about these little animals
and how to care for them,
Click Here.
Visit our Mazuri® website at
www.mazuri.com.
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