| Courtesy of Lee Healy |
 |
Midwest Edition Electronic Newsletter |
| Calendar | Useful Web Sites | Questions & Comments | Contact Information | |
| Merchandising/Business Operations | Cattle | Companion Animal | Horse |
March 19, 2007
Volume 2, Number 3
As you look at this month’s price list, don’t let sticker shock get the best of you and your attitude! Ingredient prices have skyrocketed the past few months, and so have our formulas. Rest assured that during these times, premium products really make economics work to your advantage! Less feed to get the performance needed is what our company is based on, and commodity feeds have gone up as well. Poor feed conversions, tied to a higher price for them quickly put the “cheap feeds” at a disadvantage. Continue to sell the premium products you have in your arsenal, and remember to sell the benefits of these premium products; the customers will keep using them.
Remember to build displays and merchandise your products, whether it be horse, minerals for grass tetany, show feeds, chicken, deer, or pet foods. Displays always sell more for you, great displays are 400% increased sales versus no display and just having it on the floor. Imagine what the difference is when it is hidden in the dark warehouse!!
Let’s continue to work together to do training meetings for all your employees, producer meetings, and key account sales calls, and work on setting up feeding trials. Don’t let spring pass you by without learning about a new product, program, or even a refresher with your key products.
Have a great month; as always, call if you have questions!
Good selling,
Lee
Lee Healy
Land O'Lakes Purina Feed
E-Mail: lhealy@landolakes.com
March 19, 2007
Volume 2, Number 3
Calendar
Thursday, March 22
SHOWPIG BASE CONFERENCE CALL;
8:30 am; Call (866) 909-3746, Passcode: 2807478.
Dr. Kevin Burgoon will be on hand to review this new program and answer any
questions you may have.
March 26
RFD-TV'S BROADCAST ON SHOW PIGS AND
SHOW LAMBS NUTRITION & MANAGEMENT;
7:00 pm Central Time.
Click Here for more details.
March 30, 31 & April 1 IOWA HORSE FAIR (Des Moines)
We will have two large Purina Horse Chow displays.
Please let me know if you will be available to help any time that weekend.
June 13-15 SHOW FEED VIP EVENT; Longview
Nutrition Center, Gray Summit, MO. Hurry, space is limited!
See Show
Chow™ section
in newsletter for details!
Red Flannel™ Excitement Builds!
Be ready! New Red Flannel™ pet food hits the shelves
April/May (time of availability will vary by market). The excitement for the introduction of our new Red Flannel™ line
continues to grow! Since its introduction at the Phoenix Expo, we know you
are anxious to bring it in. Coupon insertions are being placed into bags
of PMI Nutrition® Pet Food --
Click Here to view details.
Click Here to view Red
Flannel™ Promotional Piece: F
Side 1
Side 2
When customers transition their pets from PMI Nutrition® Pet Food to
Red Flannel™ Pet Food, they need to do so gradually over a 7- to 10-day period
to avoid any digestive upsets.
Click Here to view product transition sheet.
Some features of the new Red Flannel™ product line are:
1)
Better ingredients -- chicken by products meal instead of meat and bone meal.
(The Hi-Pro
and Canine Select products will be the only ones still containing the meat and
bone meal.)
2)
Naturally preserved with Vitamin E.
3)
Guaranteed levels of Omega 3 and Omega 6 for healthy skin and coat.
4) Chelated minerals and natural glucosamine.
5)
More descriptive packaging/merchandising helps consumers match their pet's
lifestyle to the
ideal Red Flannel™ formula.
Purina Mills Horse Website Grows!
A new section called Horsin' Around is now on the Purina Mills Horse webpage.
The section includes Young riders Corral for the kids and a Purina Stories
section. Also, an Articles section gives you a quick reference guide to
articles by our PHD's and other authors from popular magazines. Go to
www.horse.purinamills.com/horsin and
www.horse.purinamills.com/articles to view these new features.
Another section on Communication Resources provides you with ads, radio and
press releases. this will provide you with a convenient reference library
on Horse communication pieces. Go to
www.horse.purinamills.com/communication.
(NOTE: We will always have these webpages listed in our "Useful
Websites" section of all
of our Feed Dealer newsletters -- so that you will have quick and easy
access at all times.)
How Does Horseman's Edge Compare to Country Acres?
Check the data on the comparison sheet attached . . . Horseman's Edge has
many advantages over Country Acres and still calculates at a lower cost/head/day
to feed.
Click Here to view/print comparison sheet.
Plan Your HOW®
Meeting Now!
There are tons of Sales Materials & POS Materials at your disposable
for our upcoming Horse Owner Workshops. Call your Purina Mills Sales
Representative today and ask "how" you can boost your equine sales
while giving your customers the information, products and offers they want
with the Horse Owner's Workshop. Build sales and create loyal customers.
Click Here to review
HOW® materials available as well as a HOW® Event and Challenge Checklist to help
you plan your event.
Creating Value & Service in Your Business
A knowledgeable owner/employee creates repeat business!
Remember that what sets you apart from big box stores and other competitive
retailers is service and knowledge. Take advantage of every resource we
can offer you to make you more knowledgeable and of better service to your
customers.
This month, we have linked some informative facts on feeding and raising
guinea pigs. (Check the Mazuri® Section below.) The
articles and product information we have attached in that section are also
available on the Mazuri® website.
Remember to utilize our "Useful Websites" section which is included in all
of our newsletters so that you can easily access the resources we have for you.
NEW!
Showpig Base Product (Code: 1311368-106)
For producers who want to utilize a grind & mix ration for their show pigs, this
product will give you more flexibility than our current line of complete pig
show feeds while at the same time allow you to use locally grown feedstuffs.
Click Here for detailed
article on Showpig Base.
Click Here for product sheet on Showpig Base (code no. 1311368-106).
We are providing you with a Showpig Base calculator (spreadsheet). This
Showpig Base spreadsheet allows you to formulate diets for pigs using the new
Showpig Base. Enter the price of each ingredient in $/ton, and the amount
of each ingredient (except corn which is automatically calculated) in
lbs/ton. The nutrients are also automatically calculated allowing you to
adjust and formulate diets for various age and weight of pigs.
Click Here to open
and download Showpig Base calculator. Note: This
spreadsheet is a .zip (zipped/compressed) file. If you need unzip software
on your system, Click Here (will
take you to WinZip website).
Join our conference call on Thursday, March 22nd at 8:30 a.m.
Dr. Kevin Burgoon will be on hand to review this new program and to answer any
questions you may have. Call (866) 909-3746; Passcode:
2807478.
Show Chow™ Winners' Circle Grows!
Steve & Sue Dyke of Almosta Farm in
Magnet, NE received the Reserve Junior Bull Calf Champion (Almosta Farm's angus,
9 months old,
in the Highland breed) at the 101st
National Western Stock Show in Denver, CO. This is the breed's largest
show in the world, with more
than 200 Highland cattle. The
breed was the 3rd largest represented during the show. Almosta
Farm has 6 cows and a herd sire , and they
are all fed Purina Show Chow
(Fitter's Edge from Elkhorn Feed Center in Norfolk, NE).
Click
Here for picture.
Grand 4-T Flyer Winners
at 1007 NCC: Exhibited By:
Champion Polled Hereford Heifer
Valley Creek Ranch/Schutte & Sons
Click
Here
Reserve Champion Polled Hereford Bull
Valley Creek Ranch Click
Here
Champion Shorthorn Heifer
Gana/Nisely Shorthorns
Click
Here
Reserve Champion Shorthorn Bull
Gana/Nisely Shorthorns
Click
Here
Champion Simmental Female Vogt Farms
Click
Here
RFD-TV Presents Show Pigs & Show Lambs -- Nutrition &
Management
Tune In! Don't miss RFD-TV's broadcast beginning at
7:00 pm (central time) on
Monday, March 26th! An expert panel will discuss
nutrition, management and showmanship on sale and show animals.
Click Here for details.
Grow Your Show Chow™ Business at Show Feed VIP!
If you are interested in growing your Show Chow™ business, here is a
great way to get started: Attend our VIP Event at Longview Nutrition
Center at Gray Summit, MO June 13-15. This VIP is intended for Vo-Ag
Teachers, 4-H & FFA leaders and breeders. For more details, contact your
Land O'Lakes Purina Feed sales representative. Hurry! Space is
limited!
Click Here to view or print detailed flyer.
2007 Start 'Em Right Kits
Start 'Em Right Promotion schedule began February 26th and runs through April
27th -- all plants are on a different schedule. Plant schedules run 25
shipping days.
Click Here to view Plant Schedules.
Click Here to view promotion details
Chick Days Display Contest
Send us a photo of your display and receive three Sunfresh® t-shirts! You
will also be eligible to win $100 gift card to Bass Pro Shops. (Check with
your shipping plant for P.E. schedule dates.)
Click here for promotion details and to see how Suburban Feed in Hudson,
Florida conducts their Chick Days.
Equine Specials from Farnam
New Ivercare, Iverease, TapeCare Plus and Strongyle Care Displays will be
available soon! Horse Health Ivermectin Drop Ship Program is here --
order now through March 31, 2007 to receive special pricing!
Click Here for details.
A Pig Is A Pig, Right? Wrong!
Guinea pigs -- or cavy -- are not really pigs at all. Sharpen your
skills on guinea pigs.
Click Here for guinea pig facts table.
In addition, the linked article that follows fills you in on
where these little critters originally came from, their unique dietary
requirements and how Mazuri® products can provide the ideal nutritional requirements.
Click Here for informative article on guinea pigs and Mazuri's Guinea Pig Diet
5E11 for happy cavy!
Click product code for detailed product information on Mazuri® Guinea Pig Diet 5
Lb. F
(5E11)
Click product code for detailed product information on Mazuri® Guinea Pig Diet
25 Lb. F
(5664)
Click product code for detailed product information on Mazuri® Guinea Pig
Breeder 25 Lb.F
(5Z19)
For more information on this and any other Mazuri®
diets, go to www.mazuri.com.
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