Courtesy of Shelley Tidaback 
 
 Midwest Edition Electronic Newsletter
 
Calendar   Useful Web Sites Questions & Comments Contact Information
Merchandising/Business Operations Cattle   Companion Animal Horse

December 18, 2006
Volume 1, Number 8

Hope you are all enjoying the Holiday Season and that your customers are spreading lots of cheer in your store!

If you have not faxed in your registration for the Phoenix EXPO, take a minute to do so very soon.

I have enjoyed working with you over the past year, and I am looking forward to planning our market strategies for 2007 after the holidays. Remember to turn in your Co-op advertising before the end on the year.

MERRY CHRISTMAS to all, and have a very HAPPY NEW YEAR!

Shelley
Shelley Tidaback
Land O'Lakes Purina Feed

(406) 939-1101
E-Mail:  sjtidaback@landolakes.com


Calendar

Jan. 30th-Mar. 6th   UNIVERSITY OF NEBRASKA & PURINA MILLS EQUESTRIAN ACADEMY; Equine 104 will be held every Tuesday night
                                   beginning January 30th thru March 6th at 7:00-9:00 pm at Chase Hall at UNL East Campus.  For more information, please call
                                   Dr. Kathy Anderson (402) 472-6414 or Fran Minnaert (402) 650-6150.     Click here to view or print detailed flyer
                                   Please post in your store for everyone to see and notify your local horse owners about this adult education program.

Feb. 6th-8th   RETAIL SOLUTIONS EXPO - Phoenix, AZ   (Click Here to view Phoenix Expo flyer and Registration Form).  Attached is information on
                       additional motel rooms for the Phoenix Expo.  Motel rooms at the Wyndham are booked, so you may want to contact one of these motels
                       for a room.          (Click Here to view motel choices)           (Click Here to view or print area map)

                       Be sure to register ($75) for the conferences on Tuesday--you MUST register in order to attend the Better Animals and Reach launches!!!!

    

How to Redeem Your Purina Horse & Show Chow Coupons

There are FIVE easy steps to Coupon Redemption -- Click Here for document outlining these steps.  Print this quick instruction sheet and keep it handy.  If you have any questions on coupon redemption or if you need to order additional envelopes or forms, call 1-877-322-8355.  A Coupon Redemption Form must accompany your coupons.  Click Here for Coupon Redemption Form and mailing address.

How to Handle "Your Prices Are Too High!"

Ever hear this comment and wonder how to respond?  Here is an interesting article from Tom Reilly's book, Crush Price Objections.  Before you respond to a comment like this, check out what Tom Reilly has to say on this subject.    Click Here to view article
 

Paul Homb
Retail Development, Land O'Lakes Purina Feed
(815) 541-3406
     E-Mail:  phomb@landolakes.com

Cow/Calf Mineral Supplementation

Various mineral elements are needed by animals to support life.  These minerals are essential to certain physiologically important systems within the body and can only be provided through the diet.  If not provided in the basal ingredients of the diet (eg., hay grass, grains or water), supplementation of these minerals is required.  Click Here for more detailed information on Cow/Calf Mineral Supplementation.



Lamb Starter

Purina Mills® Show Chow® Showland Starter Pellet DQ (64377) is the product of choice for starting both show and commercial lambs on feed.  This product will out-perform the traditional texturized lamb starters.  Better formula, along with the additives show lamb producers are asking for . . .
Click Here to view Show Chow page    (Then click on Product tab, then click on Sheep Feed bag)

Last Chance To Register A Show Chow Winner!

If one of your customers had a Grand or Reserve Champion that was fed one of the qualifying Show Chows, they are eligible for the Show Chow
Winners Circle Award.  For more information and to access the on-line registration:   Go to www.showchowrewards.com -- to register, click on
"Click Here To Register."  All entries are due no later than 60 days after the qualifying show -- DEADLINE IS 12/31/06!

Quit Recommending Cattle, Sheep or Dairy Feed for Goats -- Try Purina Mills® Goat Charge 5511

Purina Mills® Goat Charge concentrate is a 28% protein pelleted supplement that can be mixed with oats, barley, corn, molasses and other ingredients to create a protein and energy mix for both dairy and meat-type goats.    (Click Here for more detailed product information)



HOW® Season, 2007

Watch for your HOW kit in the mail in January!  All dealers who scheduled a HOW meeting with their sales rep will receive a kit.  Read about the NEW Strategy® horse feed--new packaging and informational DVD available for HOW meetings or staff training meetings.
Click Here to view more details on the HOW program for 2007

Heritage Trading Equine Deworming Offer

A new and exciting in-store merchandising display and POP helps drive incremental dewormer sales and educates horse owners on preventing parasite damage.  Click Here to view details on this special offer

University of Nebraska & Purina Mills Presents an Equestrian Academy!

Equine 104 will be held every Tuesday night beginning January 30th thru March 6th at 7:00-9:00 pm at Chase Hall at UNL East Campus.  For more information, please call Dr. Kathy Anderson (402) 472-6414 or Fran Minnaert (402) 650-6150.  Click here to view or print detailed flyer.

 



PMI Nutrition® Happy Hound Biscuits -- a Great Christmas Present for Any Dog!

Reminder -- This is the best time of the year to sell biscuits as everyone wants to buy a Christmas present for their dogs.  What would be better than a bag of Happy Hound Biscuits?  Set this product on your sales counter and put a big red or green bow on the bags . . . and watch them fly out the door!!.

The best reason for selling biscuits is . . . THEY CLEAN THE DOG'S TEETH.  Suggest to the customer that they give one every morning and another biscuit every night--just like we brush our teeth.  It works!

Exclusive® Introductory Promotion Extended!

Meet the 3 newest arrivals to our family . . .   Exclusive Large Breed Adult      Exclusive Large Breed Puppy      Exclusive Puppy Formula
                                                                                             (Click on product name to view features & benefits of each)
NOTE:  This program has been extended until January 19, 2007.  You can order as many times as you want during the promotion.  PE 1189
                                                              Click Here for Stocking Promotion details and order form!


Useful Web Sites


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