Courtesy of Shelley Tidaback

Midwest Edition Electronic Newsletter

April 23, 2007
Volume 2, Number 4

Welcome to spring!  Well at least it is supposed to be warming up. Time to start thinking about the VIP trips to the research farm that are coming up and which producers you would like to have attend. I hope you will take the time to look through your newsletter and put it to work for you.  Good Selling!

Shelley
Shelley Tidaback
Land O'Lakes Purina Feed

(406) 939-1101
E-Mail:  sjtidaback@landolakes.com

Calendar

April 30       7:00 pm Central Time.  The next installment of Monday Night Live Programs on RFD TV will be held Monday, April 30, on
                     on Building Better Poultry For Fun & Show.  This show will feature our own Dr. Gordon Ballam and Keith Staggs along with
                    Kirk Keene (a national exhibition poultry judge).  Tune in to learn more from our panelists on how to help raise healthy and robust
                    fancy/exotic/exhibition poultry!  Click Here for more details!

June 13-15   SHOW FEED VIP EVENT; Longview Nutrition Center, Gray Summit, MO.  Hurry, space is limited! 
                     See Show Chow™ section in newsletter for details!

Red Flannel™ On Its Way!

This line is starting to roll out now and will hit the shelves in May.  Be ready!  The excitement for the introduction of our new Red Flannel™ line continues to grow! 

For a quick review of the eight formulas available and what each can do for your customers' pets, Click Here.

Remember, when customers transition their pets from PMI Nutrition^® Pet Food to Red Flannel™ Pet Food, they need to do so gradually over a 7- to 10-day period to avoid any digestive upsets.  Our laminated transition card will provide a guide for you to find the Red Flannel™ pet food formula that replaces your current food.  Click Here to view product transition information.

Click Here for some insight from Larry Miller, Pet Food Sales & Marketing Specialist, on our new Red Flannel™ product line.

Rainbow Bridge - Comforting Thoughts On The Loss Of A Pet

Pets can be a real part of your family -- and the loss of a pet can be devastating.  Here is the article that Larry Miller was referring to in his letter above. 
Click Here for some solace in the loss of a family pet.

Pet Food Recall On Rice Protein Concentrate

Diamond Pet Foods has issued details regarding certain products containing rice protein concentrate that were recalled.  (Neither rice protein concentrate nor wheat gluten has ever been included in any product provided to Land O'Lakes by the Diamond Pet Food Company.)  Click Here to view Diamond Pet Foods letter of explanation on this issue.  Click Here to view press release information. 

Country Acres 18% Price Correction

Please note that Country Acres 18% (product code 0010629) is incorrect on the April, 2007 pet food price list.  Please Click Here for corrected pricing.  A new published price list may be coming, but will probably not be available until May.  However, the correct price has been made in the system.

Purina Mills Nature's Essentials® Ride & Shine Contest!

Promotion Period:  March 20-June 30, 2007.  Customers tell us how their horse has out-shined the competition -- grand prize winner will win a year's supply of Nature's Essentials®.  17 other winners receive great prizes, too!  Click Here to view details on the Ride & Shine promotion or visit http://www.horse.purinamills.com/  for more information.

Purina Mills Horse Website Features Winget Farm

Spring is here!  And to celebrate the Purina Mills website is featuring a new photo of a lovely foal named Fair Heart.  Winget Farm in Charlotte, NC has raised three generations on Purina Mills horse feed.  Click Here to view this beautiful photo.

Spring Feed Displays / Feed On The Floor!

Remember that dog and cat food is always great for building displays, and  horse feed is a real natural in the spring.  Your customers do not know what's in your warehouse -- get it out on the floor right in front of them!  The spring season is a great time to promote your horse and livestock feeds.  You can't always talk to every customer who comes in the store -- let your displays talk for you when you are not available.  And always remember that feeding wild birds is the second largest hobby in the country -- spring is a great time to promote your wild bird line, and you can promote along with any allied products you may carry like bird baths, bird feeders and bird houses. 

 

RFD-TV Presents Building Better Poultry For Fun & Show

Tune In!  Don't miss RFD-TV's broadcast beginning at 7:00 pm (central time) on Monday, April 30th!  An expert panel will discuss the nutrition and management of raising healthy backyard poultry and on showing market and exhibition poultry.  The panel is available to answer your questions and will provide tips to make you more competitive in the show ring.  The panel will highlight the effects of feeding properly balanced diets to build better chickens, ducks, turkey and all types of poultry.  Click Here for details.

Showpig Base Product  (Code: 1311368-106)

This product was designed for producers who want to utilize a grind & mix ration for their show pigs.  It will give them more flexibility than our current line of complete pig show feeds while at the same time allow them to use locally grown feedstuffs.   Showpig Base is a variable inclusin product that allows the manufacture of high quality Showpig feeds for pigs weighing 15 lbs. and up.  Click Here for detailed product information on features/benefits.  

We have also provided some sample Showpig Base diets for your review.  Click Here to view/print sample diets.

Grow Your Show Chow™ Business at Show Feed VIP!

If you are interested in growing your Show Chow^™ business, here is a great way to get started:  Attend our VIP Event at Longview Nutrition Center at Gray Summit, MO - June 13-15.  This VIP is intended for Vo-Ag Teachers, 4-H & FFA leaders and breeders.  For more details, contact your Land O'Lakes Purina Feed sales representative.  Hurry!  Space is limited!    Click Here to view or print detailed flyer.

Major Domination of Show Chow Winners!

Show Chow recently recorded an unprecedented feat by taking home the "Grand Champion Steer" at American Royal, NAILE and National Western Stock Show.  This is MAJOR DOMINATION!  Toss in big wins from our Ambassadors, Advantage Breeders and key customers and we have big-time success from coast to coast.  Many thanks to Kirk Stierwalt (Stierwalt Show School), Dave Guyer (Guyer Cattle Co.), Dave Allan (Bar A Cattle Co.), Fred DeRouchey (DeRouchey Cattle Co.) and Jared Shipment (Foster Bros. Cattle Co.) for their passion and commitment to Show Chow Fitter's Edge, Finishing Touch and Grant 4TFlyer.  And congratulations to our own plant manager from Wichita, Troy Smith, for his big win at NAILE (M Bar Shorthorns)!  Click Here to see Show Chow wins!  

Long Family Show Chow Win in Denver!

Congratulations to the Long Family!  Click Here to see Rob Long's Family's 2007 National Western Stock Show win!

Colorful Companions® Caged Bird Food

The Jones Seed Company is offering discounts on their Colorful Companions® product line.  The offer is valid until June 1, 2007.  Click Here for information on placing an order.  Click Here for promotional flyer with details.

Mazuri Bird Diets -- A Complete Nutrition

Mazuri diets provide complete nutrition:
    Require no mixing or supplementation but allow for dietary enrichment (<20% of total intake)
    Reduce the risk of nutritional deficiencies -- compared to seeds, birds fed Mazuri have higher egg numbers, better fertility & hatchability
    Have quality ingredients for optimal nutrition
        - No artificial colors/flavors
        - Natural sources of vitamins E and pigments
        - Natural source of antioxidant for protection of ingredients
    Designed by leading avian nutritionists
        - Active avian nutrition research programs
        - Collaboration with top breeders, zoos and universities
        - Routine evaluation of diets to ensure optimal nutrition

                                       For more information on any of our Mazuri^® diets, go to www.mazuri.com.

Useful Web Sites

• Purina Mills, LLC - www.PurinaMills.com
• Wildlife Products - www.wildlife.purinamills.com
• Mazuri Products - www.mazuri.com
• Show Chow Products - www.showchow.com
• PMI Nutrition Products - www.pminutrition.com
• Heritage Trading - www.heritage-trading.com
• Internal Revenue Service - www.irs.gov
• AgBusinessMail.Com - www.agbusinessmail.com
• FeedDealer.com - www.feeddealer.com
• Small Business Administration - www.sba.gov
• Strategic Mapping & Data Services - www.sm-and-ds.com
• United States Dept. of Agriculture - www.usda.gov

Questions & Comments:

Don't miss a single issue of our Feed Dealer E-Newsletter.  Please add Shelley.Tidaback@FeedDealer.com to your address book, especially if you are a Yahoo!, America Online or Hotmail user.  This will help ensure you'll receive all deliveries from us in a timely and consistent manner.

All past issues of this newsletter and all associated promotional flyers can be viewed on-line by clicking here.

If you wish to unsubscribe to this publication:
Please send an e-mail message to Unsubscribe-FD@FeedDealer.com
and indicate you wish to unsubscribe to the Feed Dealer electronic newsletter.

Contact Information:

To submit any suggestions or information you would like us to consider for publication on our website or in this newsletter, e-mail your information to associate editor, Joann.Riggs@FeedDealer.com.  We would love to hear any questions or comments you might have for providing useful and informative material for you.

Feed Dealer Electronic Newsletter
10715 Kahlmeyer Dr.
St. Louis, MO  63132