| Courtesy of Tracy Coffland |
 |
Midwest Edition Electronic Newsletter |
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| Merchandising/Business Operations | Cattle | Companion Animal | Horse |
August 11, 2006
Volume 1, Number 4
Happy August everyone! I’ve got some good news -- my wife just had
our second child on July 19th. Breck Lynnette was just over 7 pounds, and she is
doing wonderful!
It has been very hot, and so has Land O'Lakes Purina feeds in
the show ring!! The list of Champions continues to grow, so make sure to
concentrate on that business. Our track record speaks for itself, and should
help push sales even higher!
The first Expo in Reno is over, but there are a
couple left, including Arlington, TX in August, and Minneapolis and Savannah, GA
in September. I encourage you to attend if you can.
Prior to harvest is a
excellent time to hold a event. Pet events and open houses can really drive new
customers to your location. If there is anyway I can help, don’t hesitate to
holler!
Good luck selling, and thank you for your business.
Tracy
Tracy Coffland
Account Specialist, Lifestyle Feeds
Land O'Lakes Purina Feed
(319) 350-5003
E-Mail: tlcoffland@landolakes.com
Calendar
Aug. 15-17 DAKOTAFEST AT MITCHELL
Aug. 18 ENTRY DEADLINE FOR SEPTEMBER CHOW FITTING CHALLENGE
- Beef Grooming Competition - at Ak-Sar-Ben Livestock
Exposition in Omaha.. (See details in Show Chow section
below.)
Aug. 22-24 RETAIL SOLUTIONS EXPO
- Arlington, TX
(Click here to view Arlington Expo flyer)
(Click here for Expo Sign-Up Form)
Sept. 12-13 RETAIL SOLUTIONS EXPO - St. Paul, MN
(Click here to view St. Paul Expo flyer)
(Click here for Expo Sign-Up Form)
Sept. 12 UPPER MIDWEST CONFERENCE FOR FEED DEPARTMENT
MANAGERS & FEED DEALER OWNERS - Meet with your
peers throughout the Upper Midwest and share ideas to learn from each other.
Stay on the cutting edge of nutrition research and
technology from Land O'Lakes Purina Feed livestock teams. Find out what's
happening in the ingredient market. A MUST attend
conference if you want to maximize sales, growth and profits.
(Click here to view details and registration information)
Sept. 18
RFD-TV MONDAY NIGHT LIVE HOSTS PURINA
EQUINE NUTRITIONISTS AND VETERINARIANS.
Be sure to tune in! Starting at 8:00 pm (Eastern time)
(Click
here to view September 18th show details)
(Click here to view stations airing and future planned shows)
Sept. 26-28 RETAIL SOLUTIONS EXPO - Savannah, GA
(Click here to view Savannah Expo flyer)
(Click here for Expo Sign-Up Form)
Make plans to attend a Retail Solutions Expo this year! Two events in one!
Buying Expo and Retail
Experience Training Conference! Over 100 exhibiting
companies plus feed . . .
Buying specials, training sessions, prices and more . . . Retail Solutions Expo
-- The Total Retail Experience!
Ask your Land O'Lakes Purina Feed Representative for details. You can't
afford to stay home!
Order Your 2007 Calendars Early!
We have several different specie calendars available for 2007 as well as a multi-functional Farm pocket calendar -- or choose from Special Companions, Just Horses and Farm Animals. Click here for calendar flyer and details!
Great Displays Can Sell For You!
Take a look at some great Exclusive and PMI Nutrition displays!
These are excellent examples of how product displays can sell!
Click on picture names that follow:
Exclusive Display 1
Exclusive Display 2
Exclusive Display 3
Resourceful Display
Purina Chows
Upcoming Expo - St. Paul, MN - September
12th-13th
Don't miss the following sessions if your store location as aspirations
to sell more Lifestyle Feeds:
"The Total Store Solutions Conference" on Tuesday, September 13, from 1:15 pm to
3:00 pm
- 1st Topic: Reinventing Feed Retailing
- 2nd Topic: Retail Financial Workshop
Buying Expo Opens: 3:00 pm - 6:00 pm
Wednesday, September 13th, 8:00 am - 9:00 am - Lake country Lifestyle Feed
Training
Wednesday, September 13th, 9:00 am - 4:00 pm - buying Expo Open
Details are in the actual St. Paul Brochure.
(Click here to view brochure)
Please call (651) 292-1900 for your Hotel Rooms (Crown Plaza Riverfront).
Make plans to attend and sign up early to get the list of Expo specials in the
mail prior to attending.
(Click here for Expo Sign-Up form)
Paul Homb
Retail Development, Land O'Lakes Purina Feed
(815) 541-3406
E-Mail: phomb@landolakes.com
Impact Starter
You will be hearing more Purina dealers and their customers reporting successful starting cattle results with Purina’s Impact Starter Technology. This summer’s hot, dry conditions in much of or market have forced cattle producers to make significant changes in their weaning programs, feed and grass management strategies and in their choice of Purina feed products to use. Because of the IM Technology built into Impact Starter, you will quickly see how this product will respond to a variety of feeding situations.
Here’s how it works. Impact Starter contains Purina’s patented intake modifiers to help control consumption on calves. This allows the formula to be energy dense to enhance calf performance and feed efficiency yet be safe enough to be full fed.
Your customers and prospects (and their cattle) will also like the look and feel of Impact Starter. It is a coarse textured ration that is palatable to calves even if they have had limited access to dry feed before weaning. It holds up in the bunk better than pelleted feeds and resists moisture as well.
Your cattle producer contacts rely on Purina dealers to bring them nutritional solutions, especially in times when they have new challenges or (in the case of this year) when Mother Nature throws us a curve. Impact Starter will be your product of choice for many of these new situations this fall.
If you haven’t handled Impact Starter in the past please consult with your Purina sales representative or visit the Cattle Nutrition link on the Purina Mills website. (Click here)
Show Chow Fitting Challenge
Land O'Lakes Purina Feeds is sponsoring a Cattle Fitting
Competition at the 2006 Ak-Sar-Ben Livestock Exposition in Omaha. The event is
open to all 4-H members. We are asking each dealer to contact their local
Extension Agent in an effort to make sure a team from every county is
represented at this event. Entry deadline is August 18th. (Click
here for more information on the rules/eligibility and for details on this
event)
Show Chow Winners!
Show Chow cattle customers continue to win at the highest levels! Show Chow
helped feed the following Jr. National Champions recently:
|
Grand Champion Female
|
|
|
|
Grand Champion ChiAngus Female |
SHOW CHOW WINNERS! |
|
AND, we also won the 2006 Jr. National Charolais Show!
GRAND CHAMPION STEER
Tawnia Misemer (Grand 4TFyer)
The Grand Champion Market Steer at the 2005 Charolais Jr. National
Show . . . fed on Grand 4-T-Fyer by Feed & More Country Store in
Mt. Vernon, MO!
(Click
here to see picture!)
These show feed winners are from: Texas (Foster), Iowa (Sullivan), Missouri (Misemer) and Pennsylvania (Long) - not sure where Cole Clanton is from. Winning across the country - it's contagious!
Winning -- It's In The Bag!
(Click
here to see our winners!) (Click
here to see Ch-Steer winner!)
If one of your customers had a Grand or Reserve Champion that
was fed one of the qualifying Show Chows, they are eligible for the Show Chow
Winners Circle Award. For more information and to access the on-line
registration: Go to
www.showchowrewards.com -- to register, click on
"Click Here To Register." All entries are due no later
than 60 days after the qualifying show.
Kid Milk Replacer & ProNurse in BUCKETS!
Back by popular demand! Kid Milk Replacer (Premium Quality Formula
for Kids, Lambs and Foals) and ProNurse (Specialty Milk Replacer) are now in
buckets and are available packed 4/case. New pricing is in effect starting
with the August price list.
Code numbers are:
Kid Milk Replacer - 0065303 (UPC
= 0-34500-98698-4); ProNurse - 0065304 (UPC = 0-34500-98699-1)
(Click here for product information/flyer on Kid Milk Replacer and ProNurse)
RFD-TV To Host Purina Nutritionists and Vets
Purina Mills offers free advice on feeding your horse for longevity on September 18th! Be sure to turn in to this program! Three members of the Purina Mills horse technical team will provide information on how to provide optimal nutrition to your horse at every life stage. There will also be a call-in question and answer session. (Click here for September 18th show details) (Click here to view stations airing and future planned shows)
Ultium Testimonials!
Amanda Kenney - Onawa, IA (Click here for Ultium testimonial from Amanda Kenney)
Danae Dreckman - Marcus, IA (Click here for Ultium testimonial from Danae Dreckman)
Texas Horse Mortality Incident Traced to Pesticide
An investigation by the Texas A & M College of Veterinary
Medicine reported the tragic loss of 28 horses in July in Brazos County, Texas
was apparently caused by phosphine poisoning resulting from an on-farm pesticide
application. The findings reconfirm Texas A & M's initial report that the
Strategy bulk feed delivered to the farm was not the source of the issue.
(Click
here for more detailed information)
Equine Promotions Featured By Heritage Trading Company
Check out the equine specials and promotions featured by Heritage Trading Company. If you have any questions, you can call their customer service line at (888) 669-6050, Opt. 3. (Click here for Featured Product flyer)
Mazuri® Mid-Year Update!
Some new products and product changes in the Mazuri line . . .
5TUX Mazuri Frozen Aquatic Gel - NEW DIET:
This product is available in two sizes (1 cm. cube or a "worm-like" strip),
comes already made, cut and frozen. You simply defrost and feed! (Click
here to view spec sheet)
5ZH6 Mazuri Bear Diet - NEW DIET:
Over the years, bear diets have been a hot topic. This diet is a low
gluten, no corn diet high in essential fatty acids for good coat quality.
Also contains high levels of fish and animal protein products yielding increased
palatability and digestibility. Biscuit size is larger than 5635 Omnivore.
(Click
here to view spec sheet)
5M52 Exotic Canine: Change in package size, code and name on this product. If you currently use this diet, you will notice the changes, but there has NOT been a change in formula. Old specs: 5M52 Mazuri Exotic Canine - 40 lbs. New specs: 5MN2 Mazuri Wild Canine - 33 lbs. (15 kg.)
5M08 Mazuri Ferret: There has been a change in formula. We have taken out the corn and replaced it with brown rice. For specs, please visit www.mazuri.com.
5V05 Wild Herbivore (CUBE size): When 5ZF1 Wild Herbivore
was introduced in October 2005, it wasn't long before we had requests for a
larger particle size for feeding Elephants and other larger hoof stock.
The Wild Herbivore product is a product that contains no grain products,
contains a buffer and flaxseed (for Omega 3 and 6 fatty acids). The starch
level is less than 4%. These products meet all the recommendations put
forth in the last Giraffe Workshop proceedings for feeding giraffe. (The
two products are identical except for the particle size.)
(Click
here to view spec sheet)
5TJY Fish Analog (Relatively New Product): This product was also introduced in October 2005. It is to be used as a substitute for up to 50% of the frozen fish fed in an animal's diet. The product has been in the making for the last 10 years and has been fed to penguins, seals, sea lions, dolphins, etc. It has also been used as a diet for raising stork and can be used in the diet of other fish-eating birds. The product comes as a powder, is mixed with hot water, then sets. Cut into whatever size you need. Can be frozen after cutting. Can also be medicated prior to setting.
Change to Preservatives in Primate Products: Ethoxyquin removed; now using Mixed Tocopherols as the preservative. Products affected are 5672/5M02 Mazuri Leafeater, 5MA1 Mazuri Growth & Repro, 5MA2 Mazuri Primate Maintenance, 5MA3 Mazuri High Fiber Stocks, 5MA4 Mazuri Browse Biscuits, 5M29 Mazuri Monkey Crunch, 5NAA Mazuri Primate Basix and 5ZG7 Mazuri Enrich Bits. This change of preservatives occurred in January, 2006.
Breeding & Whelping Nutritional Needs
Fall is a popular time for breeding and whelping. Whether
your customer is breeding for business or pleasure, you may need to help them
understand the nutritional needs placed on their dog. (Click
here to view article on "Feeding for Pregnancy and Lactation")
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