| Courtesy of Tracy Coffland |
 |
Midwest Edition Electronic Newsletter |
| Calendar | Useful Web Sites | Questions & Comments | Contact Information | |
| Merchandising/Business Operations | Cattle | Companion Animal | Horse |
April 23, 2007
Volume 2, Number 4
What an exciting time!! The end of April brings the
introduction of our new pet food line, Red Flannel ™. Attached in the
newsletter is a good deal of information regarding the launch of this much
anticipated line. I’ll be scheduling with many of you times to cover the new
products, marketing, and promotion. I encourage you to follow the links and
learn more about Red Flannel ™!!
Most of the Chickens have been bought, and are needing to eat. I encourage you
to promote your lines of chicken feed to try and grow that lifestyle tonnage
business. Let me know if you have any needs that I can assist you with to grow
your chick starter and grower sales.
The sign-ups for our annual Show Feed VIP are nearing due. This is an excellent
program for influential breeders, FFA advisors, and 4-H leaders in your area to
learn about new innovations in show animal care, management, and nutrition. If
there is anyone in your territory that would benefit from attending, pass along
their names, and I’ll help get them registered.
As always, get involved with those projects! Encourage market steer customers to
transition to a high energy finishing ration. We have the top show feed line in
the industry. Make it available, stock it, promote it, and you’ll sell
it!!
There will be a number of Equine events upcoming, and a bunch of those at the
research farm. If there are people in your area who you would like to sell,
let's get them to Gray Summit. The same goes for those Equine Vets. Sign-ups for
the Consumer Horse VIP and VET VIP are out, and there are a limited number of
slots open. These people are how we grow horse feed business; let us put a
major focus right here!!
I understand spring is a busy time. Don’t lose your drive to sell feed.
As always, thank you for your business!
Tracy
Tracy Coffland
Account Specialist, Lifestyle Feeds
Land O'Lakes Purina Feed
(319) 350-5003
E-Mail: tlcoffland@landolakes.com
Calendar
April 30 7:00 pm Central Time. The next
installment of Monday Night Live Programs on RFD TV
will be
held Monday, April 30, on
on Building Better Poultry For Fun & Show. This show will feature our own
Dr. Gordon Ballam and Keith Staggs along with
Kirk Keene
(a national exhibition poultry judge). Tune in to learn more from our
panelists on how to help raise healthy and robust
fancy/exotic/exhibition
poultry!
Click Here for more details!
June 13-15 SHOW FEED VIP EVENT; Longview Nutrition Center, Gray Summit,
MO. Hurry, space is limited!
See Show Chow™ section in newsletter for details!
Red Flannel™ On Its Way!
This line is
starting to roll out now and will hit the shelves in May. Be ready! The
excitement for the introduction of our new Red Flannel™ line continues to grow!
For a quick review of the eight formulas available and what each can do for your
customers' pets,
Click Here.
Remember, when customers transition their pets from PMI Nutrition® Pet Food to
Red Flannel™ Pet Food, they need to do so gradually over a 7- to 10-day period
to avoid any digestive upsets. Our laminated transition card will provide
a guide for you to find the Red Flannel™ pet food formula that replaces your
current food.
Click Here to view product transition
information.
Click Here for some insight from Larry Miller, Pet Food Sales & Marketing Specialist, on our new Red Flannel™ product line.
Rainbow Bridge - Comforting Thoughts On The Loss Of A Pet
Pets can be a real part of your family -- and the loss of a pet
can be devastating. Here is the article that Larry Miller was referring to
in his letter above.
Click Here for some solace in the loss of a family pet.
Pet Food Recall On Rice Protein Concentrate
Diamond Pet Foods has issued details regarding certain products containing rice
protein concentrate that were recalled. (Neither rice protein
concentrate nor wheat gluten has ever been included in any product provided to
Land O'Lakes by the Diamond Pet Food Company.)
Click Here to view Diamond Pet Foods letter of explanation on this issue.
Click Here to view press release information.
Country Acres 18% Price Correction
Please note that Country Acres 18% (product code 0010629) is incorrect on the
April, 2007 pet food price list. Please
Click Here for corrected pricing. A new published price list may be
coming, but will probably not be available until May. However, the correct
price has been made in the system.
Purina Mills Nature's Essentials® Ride & Shine Contest!
Promotion Period: March 20-June 30, 2007. Customers
tell us how their horse has out-shined the competition -- grand prize winner
will win a year's supply of Nature's Essentials®. 17 other winners receive
great prizes, too!
Click Here to view details on the Ride & Shine promotion or visit
http://www.horse.purinamills.com/ for more
information.
Purina Mills Horse Website Features Winget Farm
Spring is here! And to celebrate the Purina Mills website is
featuring a new photo of a lovely foal named Fair Heart. Winget Farm in
Charlotte, NC has raised three generations on Purina Mills horse
feed. Click Here to view
this beautiful photo.
Spring Feed Displays / Feed On The Floor!
Remember that dog and cat food is always great for building
displays, and horse feed is a real natural in the spring. Your
customers do not know what's in your warehouse -- get it out on the floor right
in front of them! The spring season is a great time to promote your horse
and livestock feeds. You can't always talk to every customer who comes in
the store -- let your displays talk for you when you are not available.
And always remember that feeding wild birds is the second largest hobby in the
country -- spring is a great time to promote your wild bird line, and you can
promote along with any allied products you may carry like bird baths, bird
feeders and bird houses.
RFD-TV Presents Building Better Poultry For Fun & Show
Tune In! Don't miss RFD-TV's broadcast beginning at
7:00 pm
(central time) on
Monday, April 30th!
An expert panel will discuss the nutrition and management of raising healthy
backyard poultry and on showing market and exhibition poultry. The panel
is available to answer your questions and will provide tips to make you more
competitive in the show ring. The panel will highlight the effects of
feeding properly balanced diets to build better chickens, ducks, turkey and all
types of poultry.
Click Here for details.
Showpig Base Product (Code: 1311368-106)
This product was designed for producers who want to utilize a grind & mix ration for their
show pigs. It will give them more flexibility than our current line of
complete pig show feeds while at the same time allow them to use locally grown
feedstuffs. Showpig Base is a variable inclusin product that allows
the manufacture of high quality Showpig feeds for pigs weighing 15 lbs. and up.
Click Here for detailed
product information on features/benefits.
We have also provided some sample Showpig Base diets for your review.
Click Here to view/print sample diets.
Grow Your Show Chow™ Business at Show Feed VIP!
If you are interested in growing your Show Chow™
business, here is a great way to get started: Attend our VIP Event at Longview
Nutrition Center at Gray Summit, MO - June 13-15. This VIP is intended for Vo-Ag
Teachers, 4-H & FFA leaders and breeders. For more details, contact your Land
O'Lakes Purina Feed sales representative. Hurry! Space is limited!
Click Here to view or print detailed flyer.
Major Domination of Show Chow Winners!
Show Chow recently recorded an unprecedented feat by taking home
the "Grand Champion Steer" at American Royal, NAILE and National Western Stock
Show. This is MAJOR DOMINATION! Toss in big wins from our
Ambassadors, Advantage Breeders and key customers and we have big-time success
from coast to coast. Many thanks to Kirk Stierwalt (Stierwalt Show
School), Dave Guyer (Guyer Cattle Co.), Dave Allan (Bar A Cattle Co.), Fred
DeRouchey (DeRouchey Cattle Co.) and Jared Shipment (Foster Bros. Cattle Co.)
for their passion and commitment to Show Chow Fitter's Edge, Finishing Touch and
Grant 4TFlyer. And congratulations to our own plant manager from Wichita,
Troy Smith, for his big win at NAILE (M Bar Shorthorns)!
Click Here to see Show Chow wins!
Long Family Show Chow Win in Denver!
Congratulations to the Long Family!
Click Here to see Rob Long's Family's 2007 National Western Stock Show win!
Colorful Companions® Caged Bird Food
The Jones Seed Company is offering discounts on their Colorful
Companions® product line. The offer is valid until June 1, 2007.
Click Here for information on placing an order.
Click
Here for promotional flyer with details.
Mazuri Bird Diets -- A Complete Nutrition
Mazuri diets provide complete nutrition:
Require no mixing or supplementation but allow for dietary
enrichment (<20% of total intake)
Reduce the risk of nutritional deficiencies -- compared to
seeds, birds fed Mazuri have higher egg numbers, better fertility & hatchability
Have quality ingredients for optimal nutrition
- No artificial colors/flavors
- Natural sources of vitamins E and
pigments
- Natural source of antioxidant for
protection of ingredients
Designed by leading avian nutritionists
- Active avian nutrition research
programs
- Collaboration with top breeders,
zoos and universities
- Routine evaluation of diets to
ensure optimal nutrition
For more information on any of our Mazuri® diets, go to www.mazuri.com.
Don't miss a single issue of our
Feed Dealer E-Newsletter.
Please add Tracy.Coffland@FeedDealer.com to your address book, especially if you are a Yahoo!, America Online or
Hotmail user.
This will help ensure you'll receive all deliveries from us in a timely and
consistent manner.
All past issues of this newsletter and all associated
promotional flyers can be viewed on-line by
clicking here.
If you wish to unsubscribe to this publication:
Please send an e-mail message to Unsubscribe-FD@FeedDealer.com
and indicate you wish to unsubscribe to the Feed Dealer electronic newsletter.
To submit any suggestions or information you would like us to consider for publication on our website or in this newsletter, e-mail your information to associate editor, Joann.Riggs@FeedDealer.com. We would love to hear any questions or comments you might have for providing useful and informative material for you.
Feed Dealer Electronic
Newsletter
10715 Kahlmeyer Dr.
St. Louis, MO 63132
(c) 2007 FeedDealer.Com
Powered by Agbusinessmail.Com