| Courtesy of Tracy Coffland |
 |
Midwest Edition Electronic Newsletter |
| Calendar | Useful Web Sites | Questions & Comments | Contact Information | |
| Merchandising/Business Operations | Cattle | Companion Animal | Horse |
May 22, 2007
Volume 2, Number 5
Last week, I attended a sales conference in St. Louis, where each
species group and corresponding marketing manager reviewed the current
promotions and their plans for new products. By the end of the second day,
I think everyone was on overload. We couldn't absorb any more information!
Based on the number of aggressive marketing plans from each product group, I
sure would hate to be one of our competitors!!!
Red Flannel™ products are starting to trickle in from our plants,
which means we are about out of the traditional PMI Nutrition products and are
ready to move to Red Flannel™.
The Red Flannel™ rollout is the biggest and most elaborate product launch in
recent years. This new product line offers you extra income by acquiring
new customers and by gaining additional IMA's (Instant Marketing Allowance) for Better Animals and Reach
dealers. Please take the time to review the information in the Pet Food
section of the newsletter. Also note that the introductory offer on Red
Flannel™ runs from May 14th through June 30th.
Better Animals and Reach Dealers: If you purchased the Media Package,
you need to submit your Marketing Plans by the end of May or your IM will be
shut off. This is a requirement! There are Marketing
Plan worksheets in the back cover of your Reach and Better Animals packets.
Contact either your local sales rep or me if you have any questions.
Tracy
Tracy Coffland
Account Specialist, Lifestyle Feeds
Land O'Lakes Purina Feed
(319) 350-5003
E-Mail: tlcoffland@landolakes.com
Calendar
June 13-15 SHOW FEED VIP EVENT; Longview Nutrition Center, Gray Summit,
MO. Hurry, space is limited!
See Show Chow™ section in newsletter for details!
July 14 THE NEVER BOERING SHOW; 9:00 am,
Sioux County Fair Grounds, Sioux Center, IA. (1 mi. east of
Hwy. 75 and
7th Street NE intersection) Come and meet new Boer Goat Breeders and show
off your best stock.
Call for entry form or visit
www.justkiddinboergoats.com.
Click Here to view detailed flyer.
August 21-23 RETAIL SOLUTIONS EXPO, Nashville Convention
Center, Nashville, TN. Registration Deadline:
August 3, 2007. Expo & Conference, $75; Expo Only, $25. Reserve your
room early!
Click Here for details!
September 10-12 RETAIL SOLUTIONS EXPO, San
Antonio Convention Center, San Antonio, TX. Registration Deadline:
August 27, 2007.
Expo & Conference, $75; Expo Only, $25. Reserve your room early!
Click Here for details!
Red Flannel™ Arriving!
This line is
starting to arrive from our plants as we deplete the inventory of our
traditional PMI Nutrition products. The
excitement for this new Red Flannel™ line continues to grow!
Red Flannel™ Stocking Promotion/FREE Promotional Materials: The
introductory offer runs May 14th through June 30th.
Click Here to view details on stocking promotion.
Click Here to view/print Red Flannel™ Order Form.
And . . .
Red Flannel™ is now on the
www.pminutrition.com website. Take a look!
For a quick review of the eight formulas available and what each can do for your
customers' pets,
Click Here.
Remember, when customers transition their pets from PMI Nutrition® Pet Food to
Red Flannel™ Pet Food, they need to do so gradually over a 7 to 10-day period
to avoid any digestive upsets. Our laminated transition card will provide
a guide for you to find the Red Flannel™ pet food formula that replaces your
current food.
Click Here to view product transition
information.
Things We Can Learn From Our Dogs
We work at teaching our dogs new tricks, how to behave, etc.
But sometimes we can learn a lot from them, too!
Click Here for some light-hearted tips from man's (and woman's) best friend.
Horse Chow® 100 / Horse Chow® 200
Consistent, convenient nutrition for your horse -- complete feed,
hay extender and hay replacer. Customers know the importance of roughage
for their horses. It helps promote normal digestive function and fills the
horse's need for bulk.
Click Here to view selling sheets giving complete feeding programs and
product information on these two great products.
"My Strategy" Ads To Run in Equine Magazines
Two new Strategy® ads will run in popular equine magazines in the
coming months. They are aimed at letting the consumer know we understand their
challenges. The new enhanced Strategy® formula will also be reinforced.
Click Here to view
first ad.
Click Here to view second ad.
Animal Makeover™ TV
Land O'Lakes Purina Feed is producing a 13-episode television
show called Animal Makeover™ TV that airs on RFD-TV on Tuesdays at 7:00 pm
CST. Programming started May 1st.
Click
Here for details. Also, you can view clips from the show and find
additional resources at our website,
www.BetterAnimals.com.
Are Shavings Getting Harder To Find?
So why not try, "Simply the Best Animal Bedding" Eagle Valley
ABM? Eagle Valley ABM has been hailed for the benefits of wood pelletized
bedding for animals of all types. The performance qualities far outweigh
traditional wood shavings 9 to 1.
For more information, call Jane at 1-877-225-0646 or check out the website at
www.eaglevalleyabm.com.
Feeding Accuration To Yearlings
Please follow the links to refresh yourself on feeding Accuration to yearlings, and breeding heifers. Remember to track intakes on these cattle to predict performance, monitor grass levels, and cattle condition; and work out a plan with the producer.
How Do You Get the Full Benefit of Purina Mills Technology for Your Stockers or Yearlings? Click Here to see access links and to see what you need to do to choose the feeding program best suited to your stockers/growers.
Effect of Supplemental Summer Mineral
Many of our areas got drenched with rain this past month, giving hope to
cattle producers. With pairs going to grass and breeding approaching, now
is a good time to remind ourselves and our producers of the benefits of using
Aureo (CTC) in our minerals: improvements in breeding, footrot reduction,
increased calf weaning weights and more pounds of beef producer per acre.
With pasture rents going up, forage and grain costs increasing and calf prices
reduced from the past few years -- we owe it to producers to help them gain more
from their dollars invested with us. Adding pounds with a healthy reward
is a great idea, so don't miss out on it!
Click Here to view attached Alpharma bulletin on the benefits seen by the
use of Aureo.
Show Feed VIP
If you are interested in growing your Show Chow™
business, here is a great way to get started: Attend our VIP Event at Longview
Nutrition Center at Gray Summit, MO - June 13-15. This VIP is intended for Vo-Ag
Teachers, 4-H & FFA leaders and breeders. For more details, contact your Land
O'Lakes Purina Feed sales representative. Hurry! Space is limited!
Click Here to view or print detailed flyer.
The Never Boering Show
This show will be held at the Sioux County Fair Grounds, Sioux Center, IA.
(1 mi. east of Hwy. 75 and 7th Street NE intersection) on July 14th at 9:00 am.
Come and meet new Boer Goat Breeders and show off your best stock. Call
for entry form or visit
www.justkiddinboergoats.com.
Click Here to view detailed flyer. Highlights: Percentage Doe
Show, Fullblood Doe Show, Fullblood Buck Show, Market Wether Show and Commercial
Doe Show.
Ortmeier's Seed & Feed Tells Customers To
"Feed 'Em Right!"
Ortmeier's Seed & Feed of West Point, NE, had a great Chick Day promotion.
Click Here to see in-store display.
Heritage Trading Animal Care Specials
Specials that will be ending May 31, 2007, include products from
Heritage's Animal Care Catalog.
Click Here to view this month's specials!
Introducing Mazuri Wild Herbivore Plus
This new product is designed for browsing herbivores with higher
energy demands. Our Wild Herbivore products have been designed and tested
collaboratively with AZA institutions to provide the best possible nutrition for
captive browsers.
Click Here to learn more about this new product.
Click Here to view product spec sheet.
For more
information on any of our Mazuri® diets, go to
www.mazuri.com.
Don't miss a single issue of our
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