| Courtesy of Lee Healy |
 |
Midwest Edition Electronic Newsletter |
| Calendar | Useful Web Sites | Questions & Comments | Contact Information | |
| Merchandising/Business Operations | Cattle | Companion Animal | Horse |
March 19, 2007
Volume 2, Number 3
As you look at this month’s price list, don’t let sticker shock get the best of you and your attitude! Ingredient prices have skyrocketed the past few months, and so have our formulas. Rest assured that during these times, premium products really make economics work to your advantage! Less feed to get the performance needed is what our company is based on, and commodity feeds have gone up as well. Poor feed conversions, tied to a higher price for them quickly put the “cheap feeds” at a disadvantage. Continue to sell the premium products you have in your arsenal, and remember to sell the benefits of these premium products; the customers will keep using them.
Remember to build displays and merchandise your products, whether it be horse, minerals for grass tetany, show feeds, chicken, deer, or pet foods. Displays always sell more for you, great displays are 400% increased sales versus no display and just having it on the floor. Imagine what the difference is when it is hidden in the dark warehouse!!
Let’s continue to work together to do training meetings for all your employees, producer meetings, and key account sales calls, and work on setting up feeding trials. Don’t let spring pass you by without learning about a new product, program, or even a refresher with your key products.
Have a great month; as always, call if you have questions!
Good selling,
Lee
Lee Healy
Land O'Lakes Purina Feed
E-Mail: lhealy@landolakes.com
Calendar:
Friday, March 23
SHOWPIG BASE CONFERENCE CALL;
8:30 am; Call (866) 909-3746, Passcode: 2807478.
Dr. Kevin Burgoon will be on hand to review this new program and answer any
questions you may have.
March 26
RFD-TV'S BROADCAST ON SHOW PIGS AND
SHOW LAMBS NUTRITION & MANAGEMENT;
7:00 pm Central Time.
Click Here for more details.
March 30, 31 & April 1 IOWA HORSE FAIR (Des Moines)
We will have a Equine Merit® display booth that weekend.
Please let me know if you will be available to help any time that weekend..
June 13-15 SHOW FEED VIP EVENT; Longview Nutrition Center, Gray
Summit, MO. Hurry, space is limited!
See
Honor™ Section
in newsletter for details!
Red Flannel™ Excitement Builds!
Be ready! New Red Flannel™ pet food hits the shelves
April/May (time of availability will vary by market). The excitement for the introduction of our new Red Flannel™ line
continues to grow! Since its introduction at the Phoenix Expo, we know you
are anxious to bring it in. Coupon insertions are being placed into bags
of PMI Nutrition® Pet Food --
Click Here to view details.
Click Here to view Red
Flannel™ Promotional Piece: F
Side 1
Side 2
When customers transition their pets from PMI Nutrition® Pet Food to
Red Flannel™ Pet Food, they need to do so gradually over a 7- to 10-day period
to avoid any digestive upsets.
Click Here to view product transition sheet.
Some features of the new Red Flannel™ product line are:
1)
Better ingredients -- chicken by products meal instead of meat and bone meal.
(The Hi-Pro
and Canine Select products will be the only ones still containing the meat and
bone meal.)
2)
Naturally preserved with Vitamin E.
3)
Guaranteed levels of Omega 3 and Omega 6 for healthy skin and coat.
4) Chelated minerals and natural glucosamine.
5)
More descriptive packaging/merchandising helps consumers match their pet's
lifestyle to the
ideal Red Flannel™ formula.
NEW Equine Merit® Ad Will Be In Publications March, April and May
The new Equine Merit® ad will be out in March and will
run through the month of May. As a special thank you for being the top
sellers, the top 32 Equine Merit® retailers are featured in the ad.
Click Here to see if your name is in the ad. This advertisement will
run in the following publications, and the ad slicks will be available for your
use. Go to the Marketing Resource Library on Ag2Ag to download.
Today's Horse - Circulation 6,500 per month in SD and NE
Horse Power - Circulation 22,500 per month in IA, IL, MN, WI, ND, SD, IN, MI,
KS, NE and MO
Horse'n Around - Circulation 18,500 per month in MN, WI, IA, SD, and N. IL
Horse and Family - Circulation 10,000 per month in MN and E. WI
The Sentinel - Circulation 20,000 per month in IL, WI, IN and MI
WI Horseman's News (March and April ONLY) - Circulation 8,500 per month in WI
and some IL/MN
NEW!
Showpig Base Product (Code: 1311368-106)
For producers who want to utilize a grind & mix ration for their show pigs, this
product will give you more flexibility than our current line of complete pig
show feeds while at the same time allow you to use locally grown feedstuffs.
Click Here for detailed
article on Showpig Base.
Click Here for product sheet on Showpig Base (code no. 1311368-106).
We are providing you with a Showpig Base calculator (spreadsheet). This
Showpig Base spreadsheet allows you to formulate diets for pigs using the new
Showpig Base. Enter the price of each ingredient in $/ton, and the amount
of each ingredient (except corn which is automatically calculated) in
lbs/ton. The nutrients are also automatically calculated allowing you to
adjust and formulate diets for various age and weight of pigs.
Click Here to open
and download /save Showpig Base calculator. Note:
This spreadsheet is a .zip (zipped/compressed) file. If you need unzip
software on your system, Click Here
(will take you to WinZip website).
Join our conference call on Friday, March 23rd at 8:30 a.m.
Dr. Kevin Burgoon will be on hand to review this new program and to answer any
questions you may have. Call (866) 909-3746; Passcode:
2807478.
RFD-TV Presents Show Pigs & Show Lambs -- Nutrition &
Management
Tune In! Don't miss RFD-TV's broadcast beginning at
7:00 pm (central time) on
Monday, March 26th! An expert panel will discuss
nutrition, management and showmanship on sale and show animals.
Click Here for details.
Grow Your Show Feed Business at Show Feed VIP!
If you are interested in growing your Show Feed business, here is a
great way to get started: Attend our VIP Event at Longview Nutrition
Center at Gray Summit, MO June 13-15. This VIP is intended for Vo-Ag
Teachers, 4-H & FFA leaders and breeders. For more details, contact your
Land O'Lakes Purina Feed sales representative. Hurry! Space is
limited!
Click Here to view or print detailed flyer.
2007 Honor™ Chick Days / Show Feed Kits
Honor™ Chick Days/Show Feed Kits Promotion schedule began February 26th and runs through April
27th -- all plants are on a different schedule. Plant schedules run 25
shipping days.
Click Here to view Plant Promotional Schedules.
Click Here to view
promotion details
Equine Specials from Farnam
New Ivercare, Iverease, TapeCare Plus and Strongyle Care Displays will be
available soon! Horse Health Ivermectin Drop Ship Program is here --
order now through March 31, 2007 to receive special pricing!
Click Here for details.
Don't miss a single issue of our
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Feed Co-Op Electronic
Newsletter
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St. Louis, MO 63132
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