| Courtesy of Lee Healy |
 |
Midwest Edition Electronic Newsletter |
| Calendar | Useful Web Sites | Questions & Comments | Contact Information | |
| Merchandising/Business Operations | Cattle | Honor | Companion Animal | Horse |
August 16, 2007
Volume 2, Number 8
Be sure to check out our booth at the Dakota Fest at Mitchell, South Dakota August 21 – 23 – live cattle displays PLUS Kirk Stierwalt’s clipping, feeding and showmanship demo AND Phil Rogers’ Horse Training.
Also, on August 22nd at 5:30 pm at the Mitchell Livestock Sales Barn, there is a joint effort with Land O’Lakes and SDSU and NCBA President, Terry Stokes, on issues important to cattle producers.
Lee
Lee Healy
Land O'Lakes Purina Feed
E-Mail: lhealy@landolakes.com
Calendar
August 21-23 RETAIL SOLUTIONS EXPO, Nashville Convention
Center, Nashville, TN. Registration Deadline:
August 3, 2007. Expo & Conference, $75; Expo Only, $25. Reserve your
room early!
Click Here for details!
September 10-12 RETAIL SOLUTIONS EXPO, San
Antonio Convention Center, San Antonio, TX. Registration Deadline:
August 27, 2007.
Expo & Conference, $75; Expo Only, $25. Reserve your room early!
Click Here for details!
Red Flannel™ - Cost to Feed
To assist in figuring the cost to feed our Red Flannel™ brand pet food, please
see the chart provided by Dedham Co-Op which gives you cost/pound and cost/day
for feeding Red flannel Prime, Active or Hi-Pro.
Click Here
to view/print this informative chart.
And . . .
for additional information on the Red Flannel™ line, check our website at
www.pminutrition.com.
Promote Red Flannel™ In Your Store
• Train your store employees.
• Build displays in high traffic areas and on end caps -- don’t
forget signage.
• Detail shelves.
• Advertise.
• Put up the POS including the Frequent Purchase Shelf Talker. Fill
in the net price by taking advantage of the 7th FREE bag.
• Make sure you remind your customers to transition over “slowly”
from old PMI and/or other competitive pet foods.
Pet Food Price Increase
Unfortunately, the higher quality ingredients in pet foods have
increased in price over the past year. You will note that there will be
modest price increases on our pet foods, although we will not be increasing
prices on our Exclusives® at this time. For more details,
Click Here.
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Register To Have A Winterize Your Horse Event! If you are a Reach Dealer and you would like to have a Winterize
Your Horse Event, now is the Fax your scheduled Event before September 7th . .
. planning ahead is the key to a successful Click Here to view/print sign-up form. |
Equine Merit® Win-A-Ton Summer Promotion!
By now, you should have received details on the Equine Merit® Summer Promotion.
This is a sweepstakes -- anyone can enter to win, and they do not have to
purchase to win. Grand prize is a ton of any Equine Merit® Lifestyle
feeds -- pleasure, active, performance, complete, senior or mare & foal are
eligible. Second prize will be seven Regional winners who will win ten
bags each of Lifestyle feeds. Third prize will be fifteen Regional winners
who will win one magazine subscription for one year. Kits with counter
card, ad slicks, entry forms were mailed in July.
Retail Is Detail!
77% of consumers say they would spend an average of 21% more $'s
if a store was remodeled or renewed in line with the features they want and
value. A recent consumer study indicated the following features were
important:
#1 - Store staff have the most influence in how consumers perceive a store.
#2 -
Restrooms -- it is true that customers judge you about how well your
restrooms are constructed and maintained.
Other items of high importance to the customer are:
Store Layout
Noise Level
Temperature
Parking Lot
Lighting
Flooring
Even if a new store remodel or construction is not in your immediate plans, be
sure to cover the basics . . .
ę Staff training and morale are still #1 to the
customer.
ę Provide good lighting in a comfortable
shopping environment
and clean restrooms.
If you would like help evaluating your current store or are interested in
enhancing your retail presence, give us a call!
Paul Homb
Retail Development, Land O'Lakes Purina Feed
(815) 541-3406
E-Mail: phomb@landolakes.com
Animal Makeover™ TV
Feedback and initial results of our Animal Makeover™ TV series on
RFD-TV are impressive. Feedback from consumer response to RFD is
overwhelmingly positive, and we have had over 600,000 hits to our website!
We continue to add over 600 new names each week to our list of prospects.
Our Better Animals Program dealers are also realizing a positive effect -- they
are up over 11,000 tons through June.
We are working right now on the story lines and format for the next new season
of shows for 2008. In the meantime, the attached show synopsis describes
the next set of thirteen episodes in our initial series.
Click Here for descriptions of these shows.
Remember, programs air on RFD-TV on Tuesdays at 7:00 pm CST -- plus you can view clips from the shows and find additional resources at our website, www.BetterAnimals.com.
Honor® Show Feed Awards Program
For pictures and stories on Honor® winners and awards program
details, visit
www.betteranimalsshowseries.com. If you have a Grand Champion or
Reserved Grand Champion at your County Fair,
Click Here to
redeem your prizes on line.
New Commercial Goat Products
Check out our new Commercial Goat Products . . . all products are
not yet inventoried everywhere, so be sure to check availability at your plant
first.
Click on name
to view product information . . .
|
T-CM Dairy Goat Conc. |
T-Kid Goat Str-Gwr 18
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Cattle Feeding - Producer Proofs
Remember to think about collecting proofs as your producers wean
and creep feed calves -- or as they use our cattle starting products.
Heritage Trading August Specials
Take advantage of the August sale on Heritage Trading's Animal Care products.
Click Here
to view/print August sale flyer.
To place an order, call Heritage Trading Company at (888)
669-6050 Opt. 3 or fax to (800) 435-2070.
Don't miss a single issue of our
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Feed Co-Op Electronic
Newsletter
10715 Kahlmeyer Dr.
St. Louis, MO 63132
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