Courtesy of Fran Minnaert    

 
   Midwest Edition Electronic Newsletter
 
Calendar Companion Animal Useful Web Sites Questions & Comments Contact Information
Merchandising/Business Operations Cattle Show Chow Red Flannel Horse

January 10, 2008
Volume 3, Number 1

HAPPY NEW YEAR!!!!!  2008 is off to a fast start as we are already in the midst of enrolling everyone in the Better Animals® Program and getting ready for the Retail Solutions Expo in Palm Springs.

Mark your calendars for a Lifestyle Training Meeting on January 30th at Mahoney State Park. For more details about the meeting, check out the “Calendar” section of this newsletter. Each retailer attending will receive a PE voucher for a 10% discount on up to 2 tons of Purina Strategy. We will also be conducting similar meetings in Des Moines and Waterloo on February 20 & 21.

I strongly encourage you to enroll in the Better Animals® Program. You must have your enrollment form and payment into St. Louis by February 1st , to start earning IMA. By enrolling, you will have access to all the product promotions and the available feed discount specials on horse, show feed, poultry and pet food. You will also earn IMA (Instant Marketing Allowance) dollars that can be utilized for advertising, employee incentives, customer promotions, feeder meetings, wearables, VIP trips, LOLPF schools, etc. Please let me know if you have any questions about the 2008 program.

In this newsletter, you will find information about the Retail Solutions Expo and the discount vouchers available on a wide variety of  LOLPF cattle, swine and Lifestyle products. Also, included is information about scheduling your HOW (Horse Ownership Meeting) for this spring and the upcoming University of Nebraska Equestrian Academy that is jointly sponsored by UNL and Purina Mills. FYI---UNL is now feeding bulk Strategy® to all their horses in Lincoln!!!!

Fran
Fran Minnaert
Lifestyle Account Manager
16405 "W" Street
Omaha, NE   68135
(402) 650-6150

E-Mail:  fminnaert@landolakes.com

Calendar

Jan. 28                   RFD TV MONDAY NIGHT LIVE ON SHOW CATTLE - will feature Kirk Stierwalt, Dave Guyer and
                                   Dr. Steven Myers -- tune in 7:00 pm CST.

Jan. 29-Feb. 19     2008 EQUESTRIAN ACADEMY, EQUINE 105.  Presented by Purina Mills and University of Nebraska. 
                                   Held every Tuesday night Jan. 22nd thru Feb. 26th.  Chase Hall, UNL East Campus. For more information,
                                   call Dr. Kathy Anderson (402) 472-6411 or Fran Minnaert (402) 650-6150.  Please print the information and
                                   post it so all your horse owners can view.   Click Here to view details and registration form.

Jan. 30                   LIFESTYLE TRAINING MEETING, Peter Kiewit Lodge, Mahoney State Park, 9:15 am.  Free buffet lunch.
                                   RSVP Fran Minnaert at  (402) 650-6150.  Click Here to view detailed flyer.
Feb. 5-7                 PALM SPRINGS RETAIL SOLUTIONS EXPO, Wyndham Palm Springs Resort and Convention Center,
                                   Palm Springs, CA.  (Click Here for details!)  You can't afford to miss out!  The Wyndham is now full -- you can
                                   call Courtyard Marriott at (800) 321-2211 to reserve a room at this time.   
                                   AND, you can earn your Palm Springs Room cost back -- Click Here for details on earning a room rebate!

Feb. 20-21             LIFESTYLE TRAINING MEETINGS -- Des Moines and Waterloo.  (More details to follow in future e-newsletter.)

Mar. 18-20            BETTER ANIMALS® PROGRAM 2008 - ANIMAL CARE WORKSHOP, Crowne Plaza Airport, St. Louis, MO.  
                                    2˝-Day educational seminar including training on feed and nutrition topics.  All attendees must travel in on Monday,
                                    March 17 -- program begins at 8:00 am on Tuesday, March 18th.  For more details and Reservation Form, Click Here.

Mar. 31                 RFD TV MONDAY NIGHT LIVE ON SHOW PIGS & LAMBS  - will feature Dr. Kevin Burgoon, Kent
                                   Bennington and Mark Johnson -- tune in 7:00 pm CST.

June 11-13            SHOW VIP - Longview - Gray Summit, MO.  (More details to follow in future e-newsletter).

Aug. 19-21            NASHVILLE RETAIL SOLUTIONS EXPO, Renaissance Hotel, Nashville, TN  Registration Deadline: 
                                   July 31, 2008.  Register early!  You can't afford to miss out!
                                   (Click Here for details!) 


 

 

How Does Red Flannel® Compare to Dog Chow?

Red Flannel® Adult compares very favorably to Dog Chow and offers a much better margin due to the lower cost to you compared to Dog Chow.  For more details on the comparison of these two products, Click Here.

Pet Food Price Increase Coming in February

Anticipating the Pet Food price increase which will be coming in February, you may want to order significant inventory of your pet food products NOW so that you can take advantage of January prices.  Orders need to be shipped and billed before February 4th . . . so place any orders you may need as soon as possible.  .  (If you wait too late in January to order and the product shipment is delayed, the order could be billed at the higher price in effect in February.) 

With ingredient prices for pet foods continuing to increase as the result of volatility in the grain, fat and protein markets, this price increase has become necessary.  This price increase will affect Exclusive, Red Flannel, Achieve, and Country Acres pet foods.  To view more details concerning the affected products, Click Here. 

Purina Mills/University of Nebraska Equestrian Academy

This academy is an adult education program designed to help horse owners to become more knowledgeable.  Held every Tuesday night January 22nd thru February 26th, 7:00 pm - 9:00 pm at Chase Hall, UNL East Campus.  The Equestrian Academy is a joint partnership with Purina Mills and the University of Nebraska Extension Service.  DVD's also available for purchase or you can contact your local Extension office for satellite viewing.  For details and registration form, Click Here.

Schedule Your Purina Mills Horse Owner's Workshop TODAY!

     Take advantage of our massive HOW® National Advertising Campaign --
    sign up early to have your event listed on-line.  Click Here to view/print
    Sign-Up Card.  Then fax form to Kathy Farris at (314) 317-5276


 



Great Feed Discount Vouchers Available at the Palm Springs Retail Expo!

Many feed deals await you at the February 5-7 Expo held at the Wyndham Palm Springs Resort and Convention Center.  Click Here for a listing of many of the specials that will be offered at this show (use magnifying zoom tool in Tool Bar to increase size of font). 

PLUS . . . if you attend 2 or the 3 Wednesday Morning Training Meetings, you will receive an 8% discount voucher good on 1 truckload of any Master Product List item (excludes the Non-Pay items associated with Better Animals).  Attend the Tuesday Conference and the Wednesday feed training sessions and earn a $100 credit!  Plus earn $10 for each Expo feed voucher written and submitted at the show and $125 for every $25,000 you write with Heritage vendors at the Expo (no maximum).

Merchandising & Growing Your Happy Hound Biscuit Business

You can make good money selling Happy Hound Biscuits -- get them promoted and displayed now! Click Here for ideas on growing this business.

2008 Better Animals® Program

 As we enter the new year, if you are not currently participating in our Better Animals® Program, be sure to find out how you, too, can get in and start growing your business and market share -- contact your sales representative if you have any questions.  All retailers will need to have their Better Animals® enrollment forms and payment into St. Louis by February 1st.  This is a change from last year -- payment must be received before you can start earning IMA dollars. 

This program is a multi-media promotional marketing program that speaks directly to animal owners--educating and informing them and entertaining them with interesting and heart-warming stories of people and their animals.  Get enrolled in the 2008 Better Animals® Program today!

 

Better Animals® Show Series Scores Strong in 2007!

With many champions at the North American International Livestock Exposition in Louisville and with Grand or Reserve Champion wins at the National and State levels, as well as county winners, we certainly created a lot of attention in 2007!  It was a great year for us -- congratulations to all our winners!  Click Here to view our spotlight of winners.
AND . . . we have some exciting things on the horizon for 2008: 

                January 28        RFD TV Monday Night Live on Show Cattle will feature Kirk Stierwalt, Dave Guyer and Dr. Steven Myers (7:00 pm CST). 
                March 31          RFD TV Monday Night Live on Show Pigs & Lambs will feature Dr. Kevin Burgoon, Kent Bennington and Mark Johnson (7:00 pm CST).
                June 11-13        Show VIP at Longview in Gray Summit, MO (more details later)..

Starting Young Nursing Lambs on Feed

Getting very young lambs on feed is critical to growth rate and show ring success.  The linked article by Dr. Kevin G. Burgoon explains the important aspects, health concerns that should be addressed, etc.  Click Here to view/print article. 

Show Chow Show Lamb Starter DQ (64377) is a pelleted product that has been formulated to contain all the nutrients breeders are looking for in a lamb starter, plus it is very price competitive.  Click Here to view product details.

Show Chow and Honor Awards Program

For pictures and stories on Show Chow and Honor winners and awards program details, be sure to visit our website at www.betteranimalsshowseries.com.  If you have a Grand Champion or Reserve Grand Champion at your County Fair, Click Here to redeem your prizes on line.




Purina Mills Natural Beef Feeding Programs

Natural Beef programs, while originally started as a small niche market, have continued to grow significantly over time.  What is "Natural," who markets natural beef and what are the certification requirements?  To learn more about this feeding program and the Natural Beef market, Click Here.

Effects of Nutrition

To review or print some helpful charts regarding the level of nutrition and its effect on condition score, days to first estrus, weight loss and conception rate, Click Here.
        

Heritage Trading 2008 Specials

 Check out Heritage Trading's Specials for 2008 (these offers good thru December 31st, 2008).   Click Here for details. 

                        To place an order, call Heritage Trading Company at (888) 669-6050 Opt. 3 or fax to (800) 435-2070.
 

Winter Feeding Recommendations for Koi

For customers raising koi, be sure they understand the benefits of the Mazuri® Koi Platinum diets for the koi's winter care.  In an effort to provide the freshest, best quality koi diets, Mazuri® recommends the use of the highly digestible Mazuri® Koi Platinum diets for winter use.

Feeding rates will decline as water temperature declines. Once water temperature falls below 70o F (21.1o C), only offer food one time per day. Feed only what the koi will consume in 3 - 5 minutes -- do not overfeed. Remove any uneaten food after 5 minutes. When water temperature drops into the low 40'so F (4.4o C), discontinue feeding.

Resume feeding the Platinum diets once water temperature returns to the mid 40'so F.

               For more information on Mazuri® Koi Platinum diets, visit our Mazuri® website at  www.mazuri.com.
 

Useful Web Sites:

Questions & Comments:

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